Editor: Peter Lawrence of Planar kindly agreed to let me run this post from the company site that goes into what’s behind all these ... […]
First up, Adrian Witter, Director of Programmatic and Partnerships at Kinetic Worldwide, explored the key factors in converting new adopters to programmatic DOOH. The channel has grown rapidly over the past few years, and with that growth comes new opportunities for brands. […]
If you were already mightily confused by all the different terms being used to describe display technology, you’ll be giddy to learn there’s another ... […]
There was a huge amount of speculation in the past month or so about whether this week’s CES show would even happen, and if ... […]
While the advertising business was thrown off kilter by the COVID-19 crisis, the out-of-home (OOH) sector experienced a significant silver lining: the rising popularity of programmatic transactions. "It is invigorating to see that programmatic DOOH [digital OOH] has emerged as the superpower of OOH advertising," said Barry Frey, President and CEO of the trade organization DPAA. […]
Ian Barnard is senior vice president of marketing and product management at Sharp NEC Display Solutions Europe. The coming year will see a further expansion of trends in signage towards sustainability, hybrid-team facilitation, data-driven usage and deployment in the public space. These trends come together in signage that is durable, clear and easy to use. […]
By Andy Goodman, Age Advertising. "I’m not getting a fair share of revenues". Landowners ask me “How can I avoid having the billboard company package my billboard with a number of other properties and not give me the full revenue share? […]
By Chen Chen, Data Scientist at Billups. Of course, you want more people to see your ad. Thanks in part to a phenomenon called creative fatigue we can assess when the exposure value of that copy decreases. […]
If you pay attention to news and images from CES this week, you have likely seen photos and short videos of a BMW concept ... […]
by Ernie Smith. Using connected technology could help businesses manage supply and get a better grasp of the market — both in the store and across the supply chain. Tying the supply chain to in-store inventory has long been a challenge for retailers. […]
Philippe Dominois, co-founder and CEO of the global media consultancy Abintus Consulting Rebates paid by media companies to agencies (without being passed on to advertisers) have been a part of the equation for a very long time. In traditional media like television or radio, for example, AVBs can total as much as 5% of the overall spend. […]
By Richard Rothfelder, Partner, Rothfelder Falick. The legal trends and predictions for 2022 will largely follow those major developments of 2021. Starting with the Supreme Court’s consideration of Reagan vs City of Austin, which was argued on November 10th, and will possibly establish ground breaking law on how billboards and other signs are regulated when a decision is issued this summer. […]
By Chris Velazco and Tatum Hunter. The world’s biggest consumer electronics trade show known as CES feels weird this year, with far fewer attendees gracing the Las Vegas conference halls where consumer tech companies show off their latest and greatest (almost) every January. […]
Catalina, a shopper intelligence and omni-channel media provider, and PlaceIQ, a leading data and technology provider, have partnered to bring location-driven planning, measurement and attribution to CPG retailers. Catalina will use PlaceIQ’s Firehose Visits product to enhance its measurement, audience creation and analytics offerings. […]
Media veteran and 2020 OOH professional of the year Fabian Trevor Cowan has been appointed as CEO of the newly formed joint venture between Sapio Analytics, data driven government advisory group, and Parthiv Group, a conglomerate into finance, insurance, marketing, technology and more, Sapio Parthiv Heritech. […]
