How to make the most of your OOH advertising budget (Forbes)
Chris Gadek, VP at AdQuick. No. 1: What’s going on in your target markets? […]
forbes.com
Wed, Jan 12, 2022 at 2:32 PM
Wed, Jan 12, 2022 at 2:32 PM
Editors’ Picks
Wednesday, January 12, 2022 Wed, Jan 12, 2022
OAAA reviews results of 2021 in annual report (Billboard Insider)
Anna Bager, President and CEO, OAAA. • Legislative & Regulatory Milestones: In a year wedged between the presidential and mid-term elections, government at all levels enacted changes that impact out of home advertising. As a result, OAAA responded to 350 member requests for information from Government Affairs. […]
billboardinsider.com
Wed, Jan 12, 2022 at 2:08 PM
Wed, Jan 12, 2022 at 2:08 PM
Two misconceptions billboard companies have about landowners (Billboard Insider)
Andy Goodman, Age Advertising. What misconceptions do out of home companies have about landlords? […]
billboardinsider.com
Wed, Jan 12, 2022 at 2:01 PM
Wed, Jan 12, 2022 at 2:01 PM
16:9: New Under-Lake Tunnel In China Uses LEDs And Virtual Sky Visuals To Counteract Driver Eye Fatigue
A reader turned me on to news about a new highway tunnel that runs for almost 11 kms under a lake east of Shanghai ... […]
sixteen-nine.net
Wed, Jan 12, 2022 at 12:41 PM
Wed, Jan 12, 2022 at 12:41 PM
16:9: 30 Curved OLEDs Create Kinetic, Hanging Flower Meadow At London Exhibit
There have been a few examples out there of LG’s super-thin, open frame OLED display panels being used to do things like curved walls ... […]
sixteen-nine.net
Wed, Jan 12, 2022 at 7:56 AM
Wed, Jan 12, 2022 at 7:56 AM
Tuesday, January 11, 2022 Tue, Jan 11, 2022
16:9: ISE Pushes Back Its Barcelona Show To Mid-May, And You Know Why
Integrated Systems Europe (ISE) has been pushed back three months, and will now take place in mid-May in Barcelona. The re-scheduling is directly attributable ... […]
sixteen-nine.net
Tue, Jan 11, 2022 at 10:30 PM
Tue, Jan 11, 2022 at 10:30 PM
New ISE dates clash with four UK-based trade events (AVInteractive)
Newly announced dates for ISE from 10-13 May will clash with current plans for Midwich’s TechXpo, PLASA Leeds, the Media and Production Show and London Digital Signage Week. ISE this evening announced a three-month postponement of its show to 10-13 May at the Fira de Barcelona Gran Via venue due to the increasing impact of the Omicron variant, after consulting with exhibitors and visitors. […]
avinteractive.com
Tue, Jan 11, 2022 at 7:22 PM
Tue, Jan 11, 2022 at 7:22 PM
How to make sure people can actually read your roadside digital billboards (Digital Signage Today)
by Debbie Wilson-DeWitt, Visix, Inc. Sure, you’ve got an eye-catching image to draw people’s attention to your billboard or other signage as they drive by, but the information you want to share needs to be clear and concise or what’s the point? And the real thing to focus on here is your fonts. […]
digitalsignagetoday.com
Tue, Jan 11, 2022 at 7:13 PM
Tue, Jan 11, 2022 at 7:13 PM
OUTFRONT Media Acquires Carroll Outdoor Assets in Boston (Billboard Insider)
OUTFRONT Media Inc. (NYSE:OUT) has acquired 18 billboard assets from Carroll Outdoor. The billboard assets include 9 digital, 7 static, and 2 trivision panels in key areas near Gillette Stadium, I-495 and Routes 3, 93, I-95/128 and the Braintree Split. […]
billboardinsider.com
Tue, Jan 11, 2022 at 6:31 PM
Tue, Jan 11, 2022 at 6:31 PM
Shopper Intelligence Firm Catalina and PlaceIQ to Connect Omnichannel with OOH Advertising (StreetFight)
by Stephanie Miles. A new partnership between the shopper intelligence provider Catalina and the data provider PlaceIQ could have a major impact on the way multi-location brands run optimized OOH campaigns in the coming years. […]
streetfightmag.com
Tue, Jan 11, 2022 at 5:20 PM
Tue, Jan 11, 2022 at 5:20 PM
Sixteen:Nine to Host the Digital Signage Industry Mixer at Questex’s DSE 2022 on March 21, 2022 (Questex)
Sixteen:Nine, the well-known digital signage-focused publication, will host the Digital Signage Industry Mixer at the event. DSE takes place March 22-24, 2022 in Las Vegas at the Las Vegas Convention Center. […]
questex.com
Tue, Jan 11, 2022 at 4:40 PM
Tue, Jan 11, 2022 at 4:40 PM
16:9: T-Mobile Buys Rideshare Car Screen Network Octopus To Expand AdTech Business, Footprint
The mobile telecoms company T-Mobile has acquired Octopus Interactive, a digital OOH network of interactive screens inside Uber and Lyft vehicles, adding to the ... […]
sixteen-nine.net
Tue, Jan 11, 2022 at 9:56 AM
Tue, Jan 11, 2022 at 9:56 AM
16:9: Watch How A Giant Animated 3D Cat Jumps Between LED Boards In Tokyo
There are now plenty of examples of three-dimensional optical illusion content on big LED ad displays in major cities, and also many different takes ... […]
sixteen-nine.net
Tue, Jan 11, 2022 at 9:17 AM
Tue, Jan 11, 2022 at 9:17 AM
16:9: Seoul’s Studio D’Strict Is Licensing Some Of Its Spectacular Motion Creative For LED Video Wall Owners
The South Korean digital media design studio d’strict, which has developed some of the more visually amazing content pieces seen on indoor and outdoor ... […]
sixteen-nine.net
Tue, Jan 11, 2022 at 8:08 AM
Tue, Jan 11, 2022 at 8:08 AM
If you change your billboard site lease name to something else, it’s still a lease (Billboard Insider)
That’s the lesson of Naegele Outdoor Advertising Co vs the Bureau of Indian Affairs.You can’t change a lease to something else simply by calling it something else. This case also highlights the importance of making sure your lease complies with BIA requirements for leases on tribal land. […]
billboardinsider.com
Tue, Jan 11, 2022 at 12:11 AM
Tue, Jan 11, 2022 at 12:11 AM