Editors’ Picks

Astral Media co-founder Ian Greenberg dies (Broadcast Dialogue)

By Connie Thiessen. As President and Chief Executive Officer of Astral from 1995 until its acquisition by BCE in July 2013, under Greenberg the company achieved 16 years of consecutive growth employing 2,800 people across eight provinces and 84 radio stations, 24 pay and specialty television channels and 9,500 out-of-home advertising faces. […]

broadcastdialogue.com
Tue, Jan 11, 2022 at 12:10 AM

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Deal Analysis: T-Mobile Acquires Octopus Interactive And Says It’s Still Committed To Ad Tech

by James Hercher. It’s become a familiar tale over the years: a major telco makes a big investment in ad tech followed by buyer’s remorse. AT&T and Verizon offloaded their respective ad tech stacks, Singtel is reportedly looking to divest Amobee and Telenor sold Tapad. […]

adexchanger.com
Mon, Jan 10, 2022 at 10:22 PM

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T-Mobile acquires ride-share ad network amid digital OOH rebound (Marketing Dive)

By Peter Adams. Dive Brief: T-Mobile acquired Octopus Interactive, a company that operates interactive video screens in ride-share vehicles like Uber and Lyft, according to an announcement. Financial terms of the transaction were not disclosed. […]

marketingdive.com
Mon, Jan 10, 2022 at 10:00 PM

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16:9: Sharp NEC Display Announces Exec Re-Org In Wake Of 2020 Joint Venture

Now that Sharp and NEC Display have been business-married for several months, the blended companies have pushed out news and guidance on how the ... […]

sixteen-nine.net
Mon, Jan 10, 2022 at 12:42 PM

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16:9: Is NFT The 2022 Buzzword To Be Worked Into PR And Marketing?

I really, really don’t like to write about stuff I don’t understand, and as much as I have tried, much of the NFT thing ... […]

sixteen-nine.net
Mon, Jan 10, 2022 at 10:40 AM

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16:9: As Expected, CES 2022 Attendance A Fraction Of Pre-Pandemic Throngs

No one will be surprised to learn last week’s CES didn’t draw anywhere near as many attendees as it was doing prior to the ... […]

sixteen-nine.net
Mon, Jan 10, 2022 at 8:56 AM

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Adweek: T-Mobile Enters Rideshare Advertising with Acquisition of Octopus Interactive

By Catherine Perloff. The deal marks T-Mobile's entrance into the rebounding digital out-of-home sector. T-Mobile USA’s advertising unit announced today that it is buying Octopus Interactive, a network of interactive video screens inside Uber and Lyft. Octopus is the largest national network of its kind, according to a press release. […]

adweek.com
Mon, Jan 10, 2022 at 12:14 AM

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Samsung’s Micro LED displays are among “13 of the most unique products from CES 2022” (Business Insider)

What is it: Micro LED displays are advanced screens that deliver big improvements over any TV you'll find in stores right now. They're also modular in design, so manufacturers can allow users to add, remove, or shift pieces of the display for different sizes and shapes. What's cool: Samsung has shown off Micro LED TVs at CES for years, and they never fail to impress. […]

businessinsider.com
Mon, Jan 10, 2022 at 12:11 AM

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How Indian industry executives see trends that will define OOH advertising and experiential marketing in 2022 (Exchange4Media)

by Archana Khatri Das. Growth of DOOH 2.0 will scale up. Content is set to see better optimization with live feeds in DOOH and freedom to manage the campaigns real time. […]

exchange4media.com
Mon, Jan 10, 2022 at 12:10 AM

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Engadget: Sony’s 2022 Quantum Dot OLED TVs can tweak quality settings using a camera

By J.Fingas. Sony thinks it knows how to counter the latest OLED and mini-LED TVs from its rivals: add a dash of intelligence. Its 2022 A-series 4K OLED TVs, plus its Z- (8K) and X-series (4K) mini-LED and basic LCD models, can use a new Bravia Cam (the 'bump' shown at top) for video chat, gesture control and even optimizing the picture and sound quality. […]

engadget.com
Mon, Jan 10, 2022 at 12:10 AM

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Durden Outdoor: freight cost for made-in-China digital displays have almost tripled, and delivery times have increased (Billboard Insider)

Bill Durden, VP Operations, Durden Outdoor. Most of our 34 digital displays are made in China by a company we’ve had a relationship with for over 15 years.  Durden normally buys a container full of displays at a time and installs them as needed.  Prices on displays had gone down, but freight cost had almost tripled and delivery times have lengthened. What are some of your objectives for 2022? […]

billboardinsider.com
Sun, Jan 9, 2022 at 5:28 PM

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InSite Street Media acquires kiosk display network Rivet Campus Media (Billboard Insider)

The transaction is structured as a merger of existing portfolio companies by MSouth Equity Partners of Atlanta, GA. Rivet operates 2,000 kiosk displays across 130 college and university campuses such as UCLA, Syracuse University, Georgetown University and Santa Monica College. […]

billboardinsider.com
Sun, Jan 9, 2022 at 5:25 PM

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USA Today: Attendance at CES 2022 conference plummets due to COVID-19 surge

LAS VEGAS — Attendance at the CES gadget show in Las Vegas fell more than 70% compared to its previous in-person event two years ago, its organizer said Saturday. The Consumer Technology Association said that more than 45,000 people attended the multi-day event that ended Friday. More than 170,000 were there for the 2020 convention. […]

usatoday.com
Sun, Jan 9, 2022 at 5:22 PM

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Five Weird Things Announced at CES 2022 (IGN)

Samsung is Planning to Bring NFTs to its Smart TVs. Samsung is the latest company to embrace non-fungible tokens, or NFTs, making it the first major TV maker to support it. The company is looking to bring NFTs onto its 2022 TV lineup which will begin shipping in the coming months. […]

ign.com
Sun, Jan 9, 2022 at 5:21 PM

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Axios: CES 2022 brought pieces of the metaverse into view

The grand metaverse that tech enthusiasts talked up last year remains a distant goal for the industry, but this week's Consumer Electronics Show in Las Vegas showed off a few of its building blocks as they begin to materialize. […]

axios.com
Sun, Jan 9, 2022 at 5:17 PM

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