DPAA and Intersection say programmatic buying boosted DOOH advertising during the pandemic (MediaVillage)
While the advertising business was thrown off kilter by the COVID-19 crisis, the out-of-home (OOH) sector experienced a significant silver lining: the rising popularity of programmatic transactions. "It is invigorating to see that programmatic DOOH [digital OOH] has emerged as the superpower of OOH advertising," said Barry Frey, President and CEO of the trade organization DPAA. […]
Thu, Jan 6, 2022 at 7:12 PM