What to do about the lack of transparency in media buying that is hurting the advertising business (Mediatel)
Philippe Dominois, co-founder and CEO of the global media consultancy Abintus Consulting Rebates paid by media companies to agencies (without being passed on to advertisers) have been a part of the equation for a very long time. In traditional media like television or radio, for example, AVBs can total as much as 5% of the overall spend. […]
Wed, Jan 5, 2022 at 11:22 PM