Brands, agencies and omnichannel demand-side platforms (DSPs) in Malaysia can access the Hivestack platform to plan, activate and measure programmatic DOOH campaigns, via Private Marketplace (PMP) and Open Exchange deals. […]
The integration will offer brands, agencies and omnichannel DSP’s the opportunity to purchase and activate Alfaxmedia’s DOOH inventory programmatically across Hong Kong, exclusively via the Hivestack DSP and SSP platforms. […]
by Joe Mandese. Retail media has overtaken connected TV (CTV) as the biggest trend on the mind of advertising and media executives heading into the new year, according to an ad industry tracking panel organized by the equities research team at BMO Capital Markets. "Retail Media is eclipsing CTV as the No. […]
Sophie Hamilton, PML Group. A hotbed of competitive activity throughout the past two years on OOH has been the Retail environment. It’s an environment that has thrived during the pandemic and its no surprise that retail-based formats performed so well in this study. […]
The list strikes me as a bit "random". Vistar Media is included here, although it positions itself as a "programmatic DOOH platform"; and some of the biggest names in digital signage software are absent from the list [Ed]. […]
Founded in 2013 by Roberto Valenti and Theo Gevers, Sightcorp is a spinoff company from the University of Amsterdam. The company claims to make AI edge software solutions that bridge the gap between the online and real world. […]
For instance, what if an LED sign in front of your fitting rooms told shoppers their exact wait time for an available dressing room? Or how long before they could be seen by a sales associate? You’d probably be much more willing to stick around for an oil change at an auto shop if you could confirm beforehand that you could make that 1:30 lunch. […]
Avery Outdoor, a division of Avery Brothers, LLC, sold its third-generation outdoor advertising company based in Sioux City, IA to Verde Outdoor Media. As part of the transaction, Verde Outdoor Media retains all of Avery Outdoor’s employees. Avery Brothers Sign Company, known for its sign fabrication services, was not part of the transaction. […]
By Rick Robinson. FENDI has now owned the skyline of major cities across the globe, turning their premium OOH investment into a brand runway – a place where boldness has genius, power and magic in it. […]
Hat Tip to Paul Fleuranges, a board exec of the Digital Signage Federation (and a very smart, experienced guy looking for the right new ... […]
China is run JUST a bit differently than much of the world, so I don’t know that what happens there translates to other countries, ... […]
This is an effective use of a forced perspective illusion done on a transparent LED display that wraps the exterior of a bank of ... […]
What Is Cinema Advertising? Cinema advertising includes any ads posted inside or outside movie theaters that people can see when they go to a film. The most popular format is pre-movie commercials on the big screen, but you can also buy displays and posters in the lobby. […]
The following resources appeared on the liquidity account on December 31st, 2021: 124,514 shares; € 2,432,409.79; Number of executions on buy side on semester: 1,955; Number of executions on sell side on semester: 1,405; Traded volume on buy side on semester: 523,460 shares for € 12,007,049.29. Traded volume on sell side on semester: 433,854 shares for € 10,077,011.08. […]
More consolidation news today in the digital signage ecosystem, with word that San Francisco start-up Raydiant has acquired Amsterdam start-up SightCorp, giving the US ... […]
