Editors’ Picks

Half-year liquidity contract statement for JCDecaux S.A (Globenewswire)

The following resources appeared on the liquidity account on December 31st, 2021: 124,514 shares; € 2,432,409.79; Number of executions on buy side on semester: 1,955; Number of executions on sell side on semester: 1,405; Traded volume on buy side on semester: 523,460 shares for € 12,007,049.29. Traded volume on sell side on semester: 433,854 shares for € 10,077,011.08. […]

globenewswire.com
Thu, Jan 13, 2022 at 6:15 PM

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16:9: CMS Software Start-Up Raydiant Acquires Dutch AI Computer Vision Spin-Out SightCorp

More consolidation news today in the digital signage ecosystem, with word that San Francisco start-up Raydiant has acquired Amsterdam start-up SightCorp, giving the US ... […]

sixteen-nine.net
Thu, Jan 13, 2022 at 6:14 PM

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16:9: DOOH Network Targeting US Grocery Shoppers Adds 4,000 Screens In US Northeast

The advertising screens in the grocery checkout lane thing has been around 20 years or more, and never seemingly had a lot of success ... […]

sixteen-nine.net
Thu, Jan 13, 2022 at 6:11 PM

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Broker reveals details of Link Media’s purchase of Missouri Neon’s digital billboards (Billboard Insider)

Jim Matalone, Mad Dog Outdoor. […]

billboardinsider.com
Thu, Jan 13, 2022 at 2:58 PM

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Digital billboard maker Formetco now offers drone footage to help billboard operators sell their ad space (Billboard Insider)

SignBird produces breathtaking and eye-catching drone photography and videography, approach footage, and ride sheets to help billboard operators showcase their inventory to prospective ad buyers. […]

billboardinsider.com
Thu, Jan 13, 2022 at 2:47 PM

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DOOH campaigns by Netflix, HBO Max, Amazon Prime, Paramount+, Walt Disney, and Warner Brothers on JCDecaux’s network in Los Angeles International Airport

No one knows better than streaming services that winter weather means it’s time to hibernate and hunker down with your favorite shows and movies. This season, JCDecaux Airports are a living TV guide, showing off the best of the binges from Amazon Prime, HBO Max, Netflix, Hulu, Paramount+, Walt Disney, and Warner Bros! […]

jcdecauxna.com
Thu, Jan 13, 2022 at 9:35 AM

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Quotient study provides recommendations to brands on how to make their promotional campaigns more effective (Billboard Insider)

Quotient’s study examined campaign data from 300 CPG companies representing more than 800 brands and 128 product categories across drug, grocery, mass merchandiser and dollar store channels. The insights unlocked by this data are vital for advertisers to fine-tune their digital promotion strategy and maximize overall performance goals. […]

billboardinsider.com
Thu, Jan 13, 2022 at 12:11 AM

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16:9: Israel’s Most Popular Playhouse Using Street-Level Window Screens To Drive Awareness, Ticket Sales

Putting screens in full-length windows that face the street can present a bunch of technical challenges – the biggest ones handling glare and heat ... […]

sixteen-nine.net
Thu, Jan 13, 2022 at 12:11 AM

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Ultraleap launches next-gen camera to enable touch-free interaction with digital signs (Ultraleap)

Ultraleap, a hand tracking and mid-air haptics technologies provider, has launched their 3Di camera ahead of NRF Retail’s Big Show in New York. Designed specifically for Out-of-Home (OOH) and retail use cases, this camera complements Ultraleap’s TouchFree solution and enables easy integration for both retrofits and new kiosk designs. […]

ultraleap.com
Thu, Jan 13, 2022 at 12:11 AM

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Despite the Omicron surge, Talon Outdoor releases an infographic with optimistic statements about OOH advertising in Q1 2022 (Talon)

I wonder if this infographic was made before the recent surge in COVID-19 cases, or after [Ed]. […]

talonoutdoor.com
Thu, Jan 13, 2022 at 12:10 AM

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16:9: Postponed ISE Creates Pro AV Trade Show Overlaps In UK, And Likely Elsewhere

The decision to push the normally big Integrated Systems Europe trade show from three weeks out to four months out has not gone over ... […]

sixteen-nine.net
Wed, Jan 12, 2022 at 4:07 PM

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Analysts: T-Mobile’s Octopus buy complicated by pandemic (S&P Global)

There is a long list of unsuccessful efforts by carriers to get into digital advertising. Last year T-Mobile shut down TVision Home, the pay TV service from its 2018 acquisition of Layer3 TV. Verizon Communications Inc. […]

spglobal.com
Wed, Jan 12, 2022 at 4:05 PM

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16:9: Newspaper Goes After JCDecaux Again For Its Manchester Sidewalk DOOH Network

Whoever runs operations for the digital OOH media interests of JCDecaux in Manchester, England is perhaps thinking regularly that she or he needs a ... […]

sixteen-nine.net
Wed, Jan 12, 2022 at 4:05 PM

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OAAA’s Anna Bager makes predictions for the OOH advertising industry (Digiday)

How is OOH pulling off this resurgence from out of the pandemic? I’m coming from the IAB and digital, where obviously growth has been massive, but we were starting to see some problems on the horizon. I think the growth parameters [for OOH] were there before the pandemic. […]

digiday.com
Wed, Jan 12, 2022 at 4:04 PM

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Out of Home Media Trends for 2022 from EMC Outdoor CEO Betsy McLarney

As we launch into the new year it’s time to take a look at the Out of Home media trends for 2022. No matter where you look, 2021 was a year to remember for marketers – and not always in a good way. But the turbulence experienced while navigating the now-cliche “new normal” wasn’t all bad. […]

emcoutdoor.com
Wed, Jan 12, 2022 at 4:02 PM

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