Transport for London figures show an encouraging, if albeit gradual, uptick in numbers. As of 10am on the first Monday post-government guidance update, TfL saw Tube entries and exits up 6% from a week earlier. Tube usage levels now regularly stand at 45% of pre-pandemic levels, while bus ridership is at 70%. […]
The FuelMedia TV network currently includes more than 7,000 screens in 31 designated market areas within the United States. National, regional, or local campaigns for consumer brands and c-Stores can be targeted down to the site level using geographic, context, audience and time-based options. […]
Intersection has won new and extended contracts in Seattle, Portland and San Francisco. Portland Street Car has awarded Intersection with a 5 year (with a 5 year option) contract to sell advertising on its system of 17 Streetcar vehicles and 72 Streetcar shelter stops, beginning on January 1, 2022. […]
Union Finance Minister Nirmala Sitharaman in her Budget speech in the Lok Sabha on February 1 referred to the Government’s plans for urban transformation, transit infrastructure development, and accelerated digitalisation that would have significant bearing on new and innovative OOH/DOOH media investment opportunities that will likely come up in both mega cities and Tier 1 & 2 cities. […]
Andy Goodman, Age Advertising If there’s negotiations going on at the end of the lease and we’re trying to work through the details I don’t see any reason why you wouldn’t try to protect your rights as the existing Lessee. But to place a clause in the Lease that no one else can build a billboard on a site for 5 years after a Lease expires, that’s something the property owner should resist. […]
I don’t know if the modern takes on old-school flip-disc or split-flap sign technology would qualify as digital signage, but I’ve always liked the ... […]
It took me a while when the Czech start-up SignageOS came into the industry a few years ago to sort through what the company ... […]
WARC’s annual review of its Global Marketing Index (GMI) highlights a remarkable year of recovery from the coronavirus pandemic. The GMI tracks and analyses current conditions among 1000+ marketers on a monthly basis, including marketing budgets, trading conditions and staffing levels. […]
Commercial display and projector sales through U.S. distribution channels are coming back nicely after a big dip brought on by the pandemic, and despite ... […]
Stephen P. Haggard, President and CEO of Metro Phoenix Bank explains how an OOH operator can best preposition themselves should financial market shifts occur. We have seen some historic rock-bottom interest rates for quite some time and based on monetary policy forecasts, it seems imminent that rates will rise across the board. […]
Thanks to the partnership of Adform Turkey and the programmatic outdoor channel Doohist, the screens on the T5 Alibeyköy Cep Bus Terminal tram line in Istanbul can now be targeted with programmatic advertisements. […]
OOH ad operator Branded Cities, will launch their first digital OOH spectacular at Manhattan’s Port Authority Midtown Bus Terminal in March of 2022. […]
I’m a big fan of digital signage companies that identify a niche and go after it with a lot of focus – in product ... […]
Integrated Systems Europe’s COVID-forced shift from this week in Barcelona (sigh) to mid-May opened up an opportunity to partner with another significant going on ... […]
Outdoor media operator QMS has signed eight launch partners for its new, premium City of Sydney digital street furniture network. […]
