Retail Media Overtakes CTV As Advertising’s Biggest Impetus (MediaPost)
by Joe Mandese. Retail media has overtaken connected TV (CTV) as the biggest trend on the mind of advertising and media executives heading into the new year, according to an ad industry tracking panel organized by the equities research team at BMO Capital Markets. "Retail Media is eclipsing CTV as the No. […]
mediapost.com
Sun, Jan 16, 2022 at 4:11 PM
Sun, Jan 16, 2022 at 4:11 PM