Billboard REITs own a commanding share of the nation's 500,000 outdoor advertising displays - a surprisingly resilient business with strong inflation-hedging attributes. Unlike other increasingly-cluttered digital formats, there's "only one channel" on the highway. […]
With the takeover, Visual Art will continue to expand its digital signage software solutions across Europe. The company is present in eight European markets. Visual Art's client portfolio includes McDonald's, ICA, Kesko, Circle K, NIO, 7-Eleven and Unibail-Rodamco-Westfield. […]
Built for commercial and professional environments, the PN-HS and PN-HY professional displays are available in three large sizes: 55" class (54 5/8" diagonal), 50" class (49 ½" diagonal) and 43" class (42 1/2" diagonal). […]
Billboard Insider talked to Dave Wood, CEO of Verde Outdoor Dave, Verde Outdoor has quietly, but effectively, made two significant acquisitions. Can you tell us about those purchase? The first acquisition we made was Renfroe Outdoor, led by Jed Renfroe and his team. […]
Tuning the creative to the display canvas seems like a pretty obvious strategy, but we’ve all seen examples in which of creative running on ... […]
By Matt Oliver, VP Sales, Hivestack. Our world is becoming smarter. Our devices are advancing – from phones and speakers to homes and shared spaces. […]
ISE is joining forces with IOT Solutions World Congress (IOTSWC), the largest international event devoted to industry transformation through disruptive technologies. The two events are teaming up at the Fira de Barcelona in May to present an unparalleled ecosystem for digital transformation to professionals from many industries. […]
The project comes shortly after CRI and Reflect merged, under CRI's name and Rick Mills' leadership, CRI's current CEO. The retail customer is the first of many wins expected for the combined company. […]
JCDecaux reported full year 2021 revenues last week. The good: 18.5% revenue growth worldwide. The bad: 4.8% revenue grown in the US. […]
JCDecaux SA has placed 8-year notes for a principal amount of €500 million, maturing on February 7th 2030. The spread has been fixed at 135 basis points above the swap rate leading to a coupon of 1,625%. Subscribed more than 3 times, this note has been placed with investors of high quality. […]
On the heels of word that a fast casual restaurant chain in Quebec is testing touchless self-service ordering kiosks comes news of 7-Eleven deploying ... […]
A big fine pitch LED video wall can be driven by nothing more than the same sorts of media players that push content to ... […]
OneScreen.ai, a SaaS-enabled B2B marketplace for out-of-home (OOH) advertising, has doubled its revenue every quarter and tripled employee headcount in 2021. Selected as one of 10 startups by the Minnesota Twins Accelerator by Techstars program, OneScreen.ai is showcasing its media marketplace at Techstars’ Demo Day on Tuesday, February 15, 2022 in Minneapolis. […]
OAAA offers vast resources to help members succeed in today’s evolving advertising marketplace. Here is a top ten list of resources every member should consider to help drive success in 2022. The Value of OOH – a one-sheet of topline proof points on the value of the medium. […]
By: Julia Cramer, Adomni. Synopsis: Programmatic is transforming the footprint of OOH, increasing revenue yield, boosting fill rates, and discovery for media owners. The pandemic incited numerous challenges and transformations for the out-of-home (OOH) industry. […]
