Editors’ Picks

Geopath adds place-based media category to its OOH impressions measurement toolset (Geopath)

Geopath sees place-based media as the fastest-growing OOH inventory type. It includes airports, retail stores, shopping malls, health clubs, offices, bars, restaurants, and more. Buyers and sellers will be able to analyze how their placed-based media plans are performing compared to actual observed impressions. […]

blog.geopath.org
Wed, Apr 6, 2022 at 2:29 PM

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You can now donate to the Ukrainian cause via NYC billboards (Time Out)

Real protest signs used by Russian civilians have been turned into donation stations. In an incredibly creative move, protest signs used by civilians in Moscow have been turned into billboards that line the streets of New York next to $2, $5 and $10 contactless donation options that can easily be gifted to the Ukrainian cause by simply tapping your credit card. […]

timeout.com
Wed, Apr 6, 2022 at 1:07 PM

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Samsung’s Flagship Smartphone Gets 3D Illusion Treatment On Warsaw DOOH Display (16:9)

This is the first use of a forced perspective 3D illusion for creative in the Polish Digital OOH market – a corner display in ... […]

sixteen-nine.net
Wed, Apr 6, 2022 at 9:47 AM

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InfoComm Organizing AV Experience Tours To Show Latest Wow Factor Projects In Las Vegas (16:9)

It has likely been at least a couple of years since many digital signage industry people have made a trade show pilgrimage to Las ... […]

sixteen-nine.net
Wed, Apr 6, 2022 at 7:53 AM

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How Broadsign delivers audience-based DOOH ad buying

Sponsored feature. One of the most important factors in OOH today is the move towards audience-based buys. For many advertisers, audience-based buying is already an integral part of of their digital strategies, with personalized, data-driven ads being delivered online and via Connected TV (CTV) channels. […]

broadsign.com
Wed, Apr 6, 2022 at 12:14 AM

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How SACO’s Custom LED Display Tech Is Driving The World’s Biggest Displays (16:9)

Montreal’s SACO Technologies doesn’t have anywhere near the mindshare of the largest LED display manufacturers in the pro AV industry, but it’s nonetheless the ... […]

sixteen-nine.net
Wed, Apr 6, 2022 at 12:14 AM

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Foodservice companies in Asia-Pacific invest big dollars into AR (Digital Signage Today)

GlobalData's thematic report, Augmented Reality (AR) in Foodservice, reveals that foodservice companies are using AR as a utility and as well as an entertainment tool. GlobalData estimates the global AR market, which was worth $7 billion in 2020, to expand at a compound annual growth rate of 36% over the next 10 years. […]

digitalsignagetoday.com
Wed, Apr 6, 2022 at 12:11 AM

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JCDecaux wins expanded deal with North Sydney Council as the exclusive street furniture provider (AdNews)

The new contract, which includes street furniture, large format screens and community information panels including interactive touch screens, will see JCDecaux grow its network from four to 60 digital panels across Sydney’s second largest business district and throughout the affluent Lower North Shore including residential suburbs spanning from Cremorne to St Leonards. […]

adnews.com.au
Wed, Apr 6, 2022 at 12:11 AM

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How global OOH did in 2021 (Onsign)

US OOH returns after a year of uncertainty. The overall numbers for OOH in the United States will be out in the coming weeks. In the meantime, looking back at Q3 of 2021, we can get a solid insight into the state of the industry in the US. […]

onsign.tv
Wed, Apr 6, 2022 at 12:10 AM

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Adkom describes advertising capabilities of its Citi Bike street furniture inventory (Billboard Insider)

By Chris Farnkopf, Director of National Sales, Adkom. Citi Bike is the official bike-share program of New York City and offers some of the most impactful street-level media around. As the nation’s largest and most successful bike-share program, it showcases the possibilities that this unique out-of-home avenue offers. […]

billboardinsider.com
Wed, Apr 6, 2022 at 12:10 AM

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Magna revises U.S. ad market outlook down by 1% based on economic impact of Russian invasion of Ukraine; OOH to grow 11% (Magna Global)

OOH advertising revenues will grow double-digits again (+11% to $8.2 billion), as consumer mobility recovery helps the Transit segment (+29%), which lagged Billboards and Street Furniture in 2021. […]

magnaglobal.com
Tue, Apr 5, 2022 at 10:05 PM

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How Will Advertising in the Metaverse Work? The Next Level in OOH (EMC Outdoor)

The Metaverse has become an inescapable buzzword over the past year, especially since Facebook rebranded into Meta. However, it’s much more than that, as we’re witnessing the beginnings of an entirely new medium of advertising that could have far-reaching influences on marketing strategies across industries over the next decade. […]

emcoutdoor.com
Tue, Apr 5, 2022 at 10:04 PM

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Google Ventures-backed in-car and car-top ad startup Firefly to install its ad screens on Hyundai vehicles (Billboard Insider)

Hyundai Motor America vehicles will have Firefly’s in-car and on-car screens installed, generating advertising revenue to subsidize the fleets and drivers. Starting today, fleet owners and individual drivers on rideshare platforms can request early access to this pilot program, dubbed Hyundai Drive by Firefly – go here to register. […]

billboardinsider.com
Tue, Apr 5, 2022 at 2:14 PM

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How Digital Signage Helps Build The Future Of Personalized Shopping Experiences (16:9)

Guest Post: Farah Thalji, Simon-Kucher & Partners According to research by MIT neuroscientists, the brain can identify images seen for as little as 13 ... […]

sixteen-nine.net
Tue, Apr 5, 2022 at 11:15 AM

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Why Brands Are Investing in Digital Out-of-Home Advertising (US Chamber of Commerce)

By: Mark Hamstra. Out-of-home advertising (OOH) has long been an outlier in the marketing world, seen as a niche platform that is challenging to execute and has limited value. Technology has changed all of that, however, as digital displays are increasingly replacing static out-of-home ads on billboards, at bus stops and in other high-traffic areas such as malls and fuel stations. […]

uschamber.com
Tue, Apr 5, 2022 at 11:00 AM

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