By Dan Ferrisi. As the COVID-19 pandemic wanes, Commercial Integrator reassesses what’s driving the growth of digital signs and large-format displays, as well as where new opportunities lie. Few things are more captivating than sharp, colorful video displays. […]
Third-party verification, a.k.a "proof of delivery" or "proof of play," has arrived in OOH. Here’s a breakdown of the latest developments in this market. In Australia’s highly developed OOH sector, third-party verification has come up fast over the last 5 years. […]
Experts say the OOH sector has matched the pre-Covid levels by 75-80 percent and is expected to reach 10 percent in the next four months. […]
For Billboards, Less Is More. Billboards can be very effective, but they do cost money so you don't want to blow the opportunity. As a professional billboard design consultant Wes Crick knows what (not) to do. […]
The check-in counters in the Delta Airlines section of LAX are getting a much-needed facelift, with renovations that include a 250-foot LED video ribbon ... […]
This is no overt tie to digital signage in retail, but the implications of a partnership between US grocer giant Kroger and the tech ... […]
GUEST POST: Sanket Rambhia, Xtreme Media (INDIA) Advertising has been an essential component for achieving business success and outreach for a long time. Out-of-home ... […]
Daktronics, a producer of LED video displays, has partnered with AV integrator Control Point Technology to outfit nine current and soon-to-be-installed Barstool Sportsbook branded locations with LED video and digital ticker displays, according to a company press release. […]
Here’s a case of perception not being reality, with research data suggesting the LCD video wall market is seeing very solid growth at the ... […]
By Steve Nicklin. According to Kantar, OOH automotive ad spending is off to a great start in 2022, with January pacing 23 percent ahead of 2021. Automotive dealer spend, which represented 79 percent of the OOH category in January, is up 18 percent, while manufacturer brand spend is up 56 percent, and dealer association spend is up 36 percent. […]
By Norm Chait, Sr. Director, OOH Practice Lead, Quotient. Digital advertising receives a lot of attention for its ability to target specific consumers with personalized messages. But did you know that digital out-of-home (DOOH) is part of that and can deliver compelling results? […]
The Major League Baseball season opens next week and venues like the home park for the Toronto Blue Jays will be unveiling off-season upgrades ... […]
Stephanie Gutnik: The first thing I tell “new to DOOH” buyers is that these are not your mother’s billboards. Our industry often lumps those old-school billboards with new-school digital displays. But that “D” in front of the “OOH” is a big differentiation factor. […]
By James Careless. Once considered a novelty, digital signage in airports, bus stations, and rail terminals have become an essential source of guidance, information, and entertainment for the travelers who use them. […]
EI's self-serve platform will allow brands to access DOOH inventory throughout the U.S., including ad placements on Verizon's golf course screens, with plans to expand into hotel rooms, ski resorts and rental vehicles later this year. […]
