Editors’ Picks

National CineMedia launches a data-driven platform that allows marketers to target audiences on in-theater DOOH screens and retarget them online and on mobile (Digital Signage Today)

Marketers can use NCMx to execute advanced audience-matching against geographic, behavioral and contextual targets on the big screen, as well as use the NCMx capabilities to retarget moviegoers with digital ads and mobile offers. […]

digitalsignagetoday.com
Tue, Apr 5, 2022 at 10:22 AM

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Rise Display At Center Of SPAC’s Plans To Market LED Ticker Solutions In Growing Sports Betting Market (16:9)

Long-time LED ticker display provider Rise Display has a letter of intent to go into an “arm’s length business combination transaction” that would take ... […]

sixteen-nine.net
Tue, Apr 5, 2022 at 9:20 AM

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Projection Mapping Program Illuminates 25 Toronto Sites With Public Art (16:9)

Projection-mapping on buildings has been around for many years, and technology advances have made it much easier to pull these things off. But there ... […]

sixteen-nine.net
Tue, Apr 5, 2022 at 8:17 AM

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Sharp NEC Combine Commercial Display Product Line IN EU (16:9)

The entire commercial display range of Sharp and NEC is now being sold under one roof in Europe, as the merged companies continue to ... […]

sixteen-nine.net
Tue, Apr 5, 2022 at 7:54 AM

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New Global Lego HQ Includes What Appears To Be A Giant LED-Clad Lego Brick Chandelier (16:9)

After five years of planning and construction, the new global headquarters of LEGO was officially opened today in Billund, Denmark – with one of ... […]

sixteen-nine.net
Tue, Apr 5, 2022 at 12:11 AM

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OUTFRONT, Clear Channel Outdoor and Lamar outperformed the market in Q1 2022, but underperformed the market over 5 years (Billboard Insider)

OUTFRONT was up 7% on news that it’s markets are returning to normal. Clear Channel Outdoor was up 5%. Lamar was down 2%. […]

billboardinsider.com
Mon, Apr 4, 2022 at 7:57 PM

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The ISE Retail Showcase will run alongside the Digital Signage Avenue at the Fira de Barcelona Gran Vía on May 10-13 2022 (Installation-International)

The Retail Showcase is running in Hall 6 on each day of the show. It has been developed by ISE, invidis Consulting, Econocom and 99sensors. The Digital Signage Avenue makes its debut in Hall 6 at ISE 2022. […]

installation-international.com
Mon, Apr 4, 2022 at 7:28 PM

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E Ink’s Digital Posters Now Feature Improved Contrast So Colours Look More Vivid (Gismodo)

By Andrew Liszewski. […]

gizmodo.com.au
Mon, Apr 4, 2022 at 7:16 PM

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Ten anti-war posters and billboard creatives that show Ukrainian artists at their symbolic best (Euronews)

People share these, often deeply symbolic, images on social media, some pieces have been printed and distributed on billboards all over the country. They stand as fascinating illustrations of a nation at war. Here are ten examples. […]

euronews.com
Mon, Apr 4, 2022 at 3:08 PM

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The Sharp/NEC joint venture will exhibit the combined range of displays and services at ISE 2022 (Display Daily)

Sharp’s business products include professional and commercial displays, as well as the development of technologies in interactive and 8K. NEC offers a broad range of visual technology and digital signage solutions for a wide variety of industries are recognised by customers worldwide. […]

displaydaily.com
Mon, Apr 4, 2022 at 10:11 AM

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Schindler Gets Second Partnership With DOOH Firms Using Its Elevator Digital Signage Solution (16:9)

Elevator equipment manufacturer Schindler appears to be serious about offering a screen product for elevator cab interiors – with word of a second national ... […]

sixteen-nine.net
Mon, Apr 4, 2022 at 8:03 AM

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MLB’s Mets Partner With Samsung To Upgrade Displays, IPTV At Home Park (16:9)

On the heels of word that the Toronto Blue Jays MLB team has seen its ballpark upgraded with a lot of LED comes news ... […]

sixteen-nine.net
Mon, Apr 4, 2022 at 6:44 AM

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What are yield optimization and header bidding in programmatic DOOH advertising, and how Hivestack tackles them (Billboard Insider)

Interview with Michael Neel, Director of Publisher Development, Hivestack. What is header bidding? Header bidding began in the online world in 2015 – 2016. […]

billboardinsider.com
Mon, Apr 4, 2022 at 12:11 AM

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Programmatic DOOH platform Hivestack adds inventory from several Italian DOOH networks to its SSP (ExchangeWire)

Hivestack has signed several local OOH/DOOH media owners via the Hivestack Supply Side Platform (SSP), including Domminaction, Rotopubblicità, MediaOne, and Deva Connection. Additional integrations are underway with all other major media owners in the market, and the company expects to have full coverage of Italian supply by Q2. […]

exchangewire.com
Mon, Apr 4, 2022 at 12:10 AM

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Europe’s largest food retailer, Carrefour, launches fund to invest in digital retail startups (Retail Insight)

Carrefour has partnered with venture capital firm daphni to support digital retail start-ups. The companies have launched a dedicated venture capital fund, Dastore, which will invest in early-stage businesses. Dastore will initially invest €80m ($88.03m) to acquire minority stakes in ‘high potential emerging start-ups’ in France and worldwide. […]

retail-insight-network.com
Mon, Apr 4, 2022 at 12:08 AM

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