Why Brands Are Investing in Digital Out-of-Home Advertising (US Chamber of Commerce)
By: Mark Hamstra. Out-of-home advertising (OOH) has long been an outlier in the marketing world, seen as a niche platform that is challenging to execute and has limited value. Technology has changed all of that, however, as digital displays are increasingly replacing static out-of-home ads on billboards, at bus stops and in other high-traffic areas such as malls and fuel stations. […]
Tue, Apr 5, 2022 at 11:00 AM