Matthew O’Connor, CEO of AdQuick. Industry studies show: When OOH is incorporated into multichannel ad campaigns, it delivers the best ROI among traditional media and lowers costs. This is partly due to OOH’s efficient pricing. […]
Schedule: Mon, May 16. 9:30 AM - 11:30 AM. 2 hours Catamaran Nature Cruise 1:00 PM - 3:00 PM Registration. […]
The software and services firm Appspace, which has evolved its pitch from digital signage “unified workplace experience platform,” has taken the interesting step of ... […]
The organizers of Integrated Systems Europe have announced a set of immersive visual experiences around Barcelona next month to coincide with the giant pro ... […]
OAAA President Anna Bager interviewed Media Village Founder Jack Myers yesterday as part of the OAAA lunchbreak series. Here are some of Myer’s comments. Myers is bullish on out of home. […]
Denise Turner is replacing Robert Ray in the role. Ray has been chief executive at Route since 2020, and is now set to retire. Turner joins from Newsworks, where she has served as director of research and insight since 2015. […]
I get tired and bewildered just thinking about a 700,000 sq. ft., five-level Ikea. As you might imagine, a store that big needs a ... […]
By Simon Applebaum. With movies once again playing to capacity audiences and boffo box-office, how quickly will the post-pandemic cinema advertising marketplace rebound? Very quickly, say executives from the companies charged with attracting commitments for cinematic messages, then placing them in a content collection that appears before the feature presentation. […]
The integration with Place Exchange allows US advertisers to access the same benefits, overlaying sophisticated audience insights from Talon’s proprietary Data Management Platform (DMP), Ada, with fully automated execution. […]
(April 6, 2022 – Warrenton, VA) The Digital Signage Federation (DSF), the only non-for-profit independent voice of the digital signage ecosystem, is proud to announce it will be hosting retail-forward technology experiences inside its booth at the design:retail Conference & Expo (DRCE). […]
The AR experience immerses the user in a 3D scene which combines video content using Darabase’s Video Mega Screen product, enables users to click through to the online store and uniquely, be directed to the nearest physical store on Regent Street. […]
Geopath sees place-based media as the fastest-growing OOH inventory type. It includes airports, retail stores, shopping malls, health clubs, offices, bars, restaurants, and more. Buyers and sellers will be able to analyze how their placed-based media plans are performing compared to actual observed impressions. […]
Real protest signs used by Russian civilians have been turned into donation stations. In an incredibly creative move, protest signs used by civilians in Moscow have been turned into billboards that line the streets of New York next to $2, $5 and $10 contactless donation options that can easily be gifted to the Ukrainian cause by simply tapping your credit card. […]
This is the first use of a forced perspective 3D illusion for creative in the Polish Digital OOH market – a corner display in ... […]
It has likely been at least a couple of years since many digital signage industry people have made a trade show pilgrimage to Las ... […]
