Much of the mergers and acquisitions activity in the digital signage and pro AV sectors has involved consolidation of competing companies or investments by ... […]
ADXBA is a provider of digital signage solutions to DOOH advertisers, transports hubs, and stadia. The company’s turnkey service covers the full AV integration process, providing bespoke solutions as well as 24/7 monitoring and maintenance. […]
Soft drinks giant PepsiCo is using a combination of projection-mapping, interactive gesture software and large format displays to drive the experience at a pop-up ... […]
In recent years, many touch screens and self-ordering kiosks have gone touchless, providing not only higher levels of hygiene, but also boosts in sales. Now, they’re leveling up even further. Take Menutainment as an example. […]
LG Business Solutions USA unveiled three models of 4,000-nit high-brightness displays specifically designed for outstanding visibility in window-facing installations. The company is of course, the Lincolnshire, Ill.-based division that serves commercial display customers in a variety of markets. […]
by Joe Mandese. After plummeting 29% in 2020, out-of-home ad spending recovered in 2021 -- climbing 16% to $7.1 billion in 2021, according to estimates released this morning by the Out-of-Home Advertising Association of America (OAAA). […]
By Webb Wright. After a period of steep decline sparked by the Covid-19 pandemic, the out-of-home advertising sector is on the road to recovery thanks to spending from McDonald’s, Apple, Google and others, according to a new report. Despite the ongoing challenges of the pandemic, spending on out-of-home (OOH) advertising increased significantly last year. […]
New research from the Out Of Home Advertising Association of America (OAAA) and the market research firm Harris suggest Americans are noticing out of ... […]
By James Munnerlyn, Co-founder and President of Blip/Adkom. Digital marketers, media planners/buyers, and marketing managers that rely on paid digital advertising are up against a wall. Your company relies on you to drive profitable advertising—but that positive ROI is getting tougher and tougher to deliver on: Digital ad costs are going up (check your Facebook CPMs over time for proof of this). […]
By Nicole Jackson. Programmatic DOOH is the automation of the buying process for DOOH ads. It allows buyers to bid on and automatically buy ad space depending on whether certain conditions exist. […]
MIAMI BEACH, FL / ACCESSWIRE / April 11, 2022 /ALFI (NASDAQ:ALF) (the "Company"), an AI enterprise SaaS advertising platform, has received a notice from the Listing Qualifications Department of the Nasdaq Stock Market ("Nasdaq") stating that the Company is not in compliance with Nasdaq Listing Rule 5250(c)(1) (the "Rule") because the Company failed to timely file its Annual Report on Form 10-K for the year ended December 31, 2021 (the "Form 10-K") with the Securities and Exchange Commission (the "SEC"). […]
by Tim Rowe. 1 - Driving by; 2 - Walking by; 3 - Standing (or sitting) nearby; 4 - Flying by. How long does the consumer viewer have to actually see and grasp your message? […]
by Cathy O’Connor, CEO, oOh!media. […]
Grey Outdoor owner Grey Vick says restaurant or coffee cards are good. Every year we send gift cards to clients around Christmas from other local customers businesses to support them just like your story here. We sent some out from a local restaurant & brewery. […]
Clients of GroupM agencies (Mindshare, m/Six, MediaCom, and Wavemaker) will be able to use Moving Audiences Plus, an audience data-driven planning, buying, measurement, and ad-play verification solution that can activate all connected DOOH screens across the country. […]
