How to Beat Digital Burnout by Rethinking the Marketing Funnel (Billboard Insider)
By James Munnerlyn, Co-founder and President of Blip/Adkom. Digital marketers, media planners/buyers, and marketing managers that rely on paid digital advertising are up against a wall. Your company relies on you to drive profitable advertising—but that positive ROI is getting tougher and tougher to deliver on: Digital ad costs are going up (check your Facebook CPMs over time for proof of this). […]
Mon, Apr 11, 2022 at 6:04 PM