Editors’ Picks

Ocean Outdoor confirms it’s in talks with Atairos regarding a potential sale (Morning Star)

Ocean Outdoor Ltd - London-based digital out-of-home advertising firm - Confirms it is in discussions with New York-based investment company Atairos regarding a possible offer for the company. Notes that there can be no certainty that it will lead to an offer being made. The company confirmed that it was evaluating a potential sale in February, following interest and conditional offers received. […]

morningstar.co.uk
Wed, Apr 13, 2022 at 6:51 PM

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DOOH advertising improves brand awareness and boosts sales (Study by Yahoo)

Strong brand awareness: Unprompted, one-third of shoppers surveyed recalled seeing at least one of the three formats to which they were exposed. When prompted, 63% recalled noticing the displays in the store. Improved shopping experience: DOOH makes shopping more enjoyable. […]

billboardinsider.com
Wed, Apr 13, 2022 at 4:19 PM

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OAAA: 6 out-of-home issues to watch (Billboard Insider)

OAAA EVP Government Affairs, Mike Hershey. Political Spending; Billboard cases at Supreme Court; State budgets; Infrastructure Bill; Privacy; Cannabis. Let’s compare 2020 to 2016…we saw an almost doubling in political campaign spending in the most recent presidential election. […]

billboardinsider.com
Wed, Apr 13, 2022 at 4:09 PM

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92% of marketers plan to boost their OOH budget in 2022 (Study by Onescreen AI)

In this largest study of its kind, 600 marketing professionals were surveyed across 45 states in the U.S. on the future of OOH and the current state of digital advertising. The results show that the marketing landscape is changing. […]

onescreen.ai
Wed, Apr 13, 2022 at 3:56 PM

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Digital Signage Has Evolved From Add-On to Original Finish In Built Environments (Spectrio)

By Dave Haynes. Digital signage technology has advanced to a level now that the architects, engineers and design pros who dream up and specify built environments can now think about displays as finishing materials. For the longest time, screens were either added after the fact to empty spaces on walls, or schemed into the walls so they didn’t, at least, look like add-ons. […]

spectrio.com
Wed, Apr 13, 2022 at 10:22 AM

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PPDS’s VP EMEA reflects on the year after Philips Professional Display Solution rebranded to PPDS (AVNetwork)

Interview with Franck Racapé, vice president EMEA - Philips professional displays at PPDS. AVN: Tell us more about the ‘total Solutions’ strategy? What does it actually mean? […]

avnetwork.com
Wed, Apr 13, 2022 at 10:10 AM

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German Firm Markets Manufacturer-Agnostic Device Management Platform For Digital Signage, Kiosks (16:9)

Via Invidis … A Hamburg, Germany firm called Accenta is marketing a device and supporting platform – called Kiosk IQ – that makes it possible ... […]

sixteen-nine.net
Wed, Apr 13, 2022 at 8:22 AM

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Intel patent suggests drones may be used to create mobile billboards in the near future (TechSpot)

Exciting and terrifying at the same time. By Adrian Potoroaca. As suggested by a recent Intel patent, drones could be used to create mobile billboards that adapt to the environment and their audience. […]

techspot.com
Tue, Apr 12, 2022 at 10:47 PM

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JCDecaux’s platform VIOOH launches programmatic DOOH advertising at Frankfurt Airport (Moodie Davitt Report)

The new service enables the automatic presentation of content on digital facilities at locations throughout Frankfurt Airport, which is Germany’s biggest travel hub and one of the three biggest airports in Europe. Advertising clients can book screens for special days of the week or even individual hours of the day. […]

moodiedavittreport.com
Tue, Apr 12, 2022 at 5:55 PM

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E Ink Joins Forces with Six Module Partners to Promote Color ePaper and Aim to Reduce CO2 Emissions (E Ink)

"As the demand for ePaper-based products increases and continues to grow, E Ink, as a leader in ePaper technology, is working with display module partners to further expand the market.” said Johnson Lee, CEO of E Ink Holdings. “E Ink will supply color ePaper materials (FPL), and E Ink’s partners will manufacture color ePaper modules in various sizes and shapes. […]

eink.com
Tue, Apr 12, 2022 at 5:46 PM

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Modern capabilities of digital signage in retail (Sharp NEC Displays)

by Nils Karsten, Business Segment Lead - Retail at Sharp NEC Display Solutions Europe. Retail is a highly competitive and ever-changing business. The pandemic added even more pressure. […]

sharpnecdisplays.eu
Tue, Apr 12, 2022 at 5:07 PM

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Chinese commercial display maker Hisense to deploy new digital signage at Paris Saint-Germain’s football club arena (Newswire)

The overall perimeter contains 450 square meters of 10mm pixel pitch LED. The prominent height of the PSG ribbon makes the 45 million pixels display more visible. Hisense also designed two jumbo LED walls to ensure visibility amongst all fans in the stadium. […]

newswire.ca
Tue, Apr 12, 2022 at 4:52 PM

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Tru Vue Explains How Anti-Reflective Coatings Enhance Viewing Experiences for LEDs (Tru Vue)

Sponsored feature. Anti-reflective coatings (AR) have grown in popularity, and for good reason, demonstrating long-term protection from outside elements and providing the clearest optical experience for consumers. Here we’ll go over the many benefits of AR coatings and how they can enhance the experience of LED screen viewing. […]

tru-vue.com
Tue, Apr 12, 2022 at 3:53 PM

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Esprit Digital deploys 10 weather-proof, double-sided kiosks for OOH advertising at the Domain Northside shopping mall in Austin, Texas (AVInteractive)

Building outdoor screen solutions for sites in Austin, Texas can be like wrapping an LCD display in a ‘wet taco’. This is a claim that has been made about deploying a digital signage network in the city where weather conditions can vary from one extreme to another. […]

avinteractive.com
Tue, Apr 12, 2022 at 10:22 AM

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LG Follows Samsung Into All-In-One Kiosk Market With 27-Inch, Windows-Driven Unit (16:9)

Sixteen:Nine content partner Invidis has a German language post up about how LG has followed the lead of Korean rival Samsung by developing and ... […]

sixteen-nine.net
Tue, Apr 12, 2022 at 9:43 AM

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