By Bob Snyder. It’s a smart radar — it can learn our movements. It can tell which way we look and anticipate when we approach a device to interact. […]
Seven national and international advertising pitched for the project and Signpost India was awarded the rights. Signpost will ensure the growth of non-fare revenue, a key element for sustainability of public transport, based on a fixed revenue along with revenue share model. […]
Elan Media has installed 45 double-sided Digital MUPIs with 75” LCD screens and its 8 screen Landmark collection in different mall locations, including its Luxury Boulevard and The Dancing Fountains area as well as a giant iconic 350 sqm portrait screen located on the Southwest of the mall, facing Al Tarfa Street and Lusail Marina. […]
Laqshya Media Group has executed India’s first ‘3D’ LED anamorphic illusion for jewellery brand Tanishq. The forced-perspective illusion technique made its debut on the subcontinent at the Bandstand Promenade, Bandra in Mumbai to support Tanishq’s season of bloom special collection Live a Dream. […]
Downtown "signature landmarks" will also serve to highlight Centennial Yards megaproject. By JOSH GREEN. Just in time for the beginning of Centennial Yards’ construction and the Atlanta Hawks’ trek into the NBA postseason, State Farm Arena has lifted the veil on its first exterior marquees and an LED system that officials are hailing as dazzling landmarks visible for blocks. […]
This is pretty amazing three-dimension illusion content, done for that big LED wall on the corner of a building in the AT&T Discovery District ... […]
What if tweaked but largely existing television broadcasting towers and transmitters could be used to deliver digital signage content and DOOH advertising, instead of ... […]
The well-known Almo brand has kinda sorta mostly survived in the wake of the big pro AV distributor being acquired in December by rival ... […]
By Daniel Jones. At first glance, Clear Channel Outdoor Holdings looks like a deep value play because of its pricing. Cash flow is attractive, but earnings are significantly negative and the company has a significant amount of leverage. […]
By David Astoria, Founder & CEO at Pranos Inc. • It reaches a larger audience. Rideshare advertising reaches a larger audience. […]
By Ian Walker. Ocean Outdoor Ltd. said Wednesday that it is in talks with investment company Atairos about a possible takeover of the out-of-home advertising company. […]
by Richard Whitman. Omnicom Media Group has launched what it says is the industry’s first programmatic marketplace for point-of-purchase screens in the US, encompassing approximately 80,000 screens nationwide. […]
A rising tide lifted all out of home sectors in 2022. Here are the 2022 annual US revenue figures broken down by sector. Street furniture revenue grew 43% in 2022, followed by billboards (up 17%), transit (up 11%) and place-based (up 3%). […]
Despite ongoing supply chain issues, the pro AV industry saw record sales growth last month in North America and even more so globally, according ... […]
Digital OOH ad spending saw huge bumps up in the past year, up 22.7 for 2021 over 2020 and 49.6% in Q4 versus the ... […]
