Friday, March 14, 2025

Editors’ Picks

Tuesday, January 3, 2023 Tue, Jan 3, 2023

Indian OOH industry execs see programmatic DOOH as a key trend for 2023 (Exchange4Media)

by Sonam Saini. 2022 saw OOH clawing back after the pandemic’s onslaught and 2023 will see the medium regain all its glory, say industry watchers. Although many businesses are yet to reach pre-Covid revenue levels, the Pitch Madison report says OOH rebounded in 2021 with a 69 per cent increase over 2020, albeit falling short of the pre-Covid 2019 figures. […]

exchange4media.com
Tue, Jan 3, 2023 at 2:18 PM

Monday, January 2, 2023 Mon, Jan 2, 2023

Tech advancements, immersive content, audience metrics will keep fuelling OOH growth in 2023 (Media4Growth)

The audience metrics guidelines were created with collaboration from 11 audience measurement bodies (in Australia, Belgium, Canada, Germany, Japan, New Zealand, South Africa, Sweden, Switzerland, UK, US), two regional bodies (in China, LatAm) and four international OOH companies (JCDecaux, Clear Channel, Talon and Posterscope). […]

media4growth.com
Mon, Jan 2, 2023 at 6:55 PM

Sunday, January 1, 2023 Sun, Jan 1, 2023

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