Tech advancements, immersive content, audience metrics will keep fuelling OOH growth in 2023 (Media4Growth)
The audience metrics guidelines were created with collaboration from 11 audience measurement bodies (in Australia, Belgium, Canada, Germany, Japan, New Zealand, South Africa, Sweden, Switzerland, UK, US), two regional bodies (in China, LatAm) and four international OOH companies (JCDecaux, Clear Channel, Talon and Posterscope). […]
Mon, Jan 2, 2023 at 6:55 PM