JetBlue's 'flight attendant' blurred the lines between digital and real life. JetBlue set up an all-digital-looking window display on Sixth Avenue in New York one weekend in mid-May, surprising a couple thousand people who happened to walk by. […]
Toronto’s Scotia Plaza is the head office building for one of the big five banks in Canada, and located on the underground walkway system that inter-connects most of the city’s downtown financial district. […]
The 56th FEPE Congress, titled “Your Audience is Waiting”, is held between Wednesday June 10th and Friday June 12th at the Intercontinental Hotel, Budapest, and consists of 2 full days of presentations and high calibre speakers from across the world, all of whom will be bringing their unique viewpoints on the Out of Home industry. […]
The event in Barcelona, Spain will feature a cinema-themed lounge full of interactive digital signage. […]
Astral Out of Home, a division of Bell Media, today announced that it has been awarded the advertising contract for Vancouver International Airport (YVR), which sees 19 million in passenger traffic annually. […]
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Approximately 60% of shoppers in Canada’s major urban markets notice digital billboards, according to a new study from the Out-of-home Marketing Association of Canada (OMAC). The numbers vary on a market-by-market basis, with 75% of Vancouver shoppers saying they notice digital boards, compared with 62% of Toronto shoppers and 60% of those in Montreal. […]
My introduction to digital signage many years ago involved what remains one of the toughest kinds of installations for screens and PCs. Elevators are nothing but bumps and jolts, dust, crease and carbon, spiking voltage and wildly expensive elevator mechanics. I project-managed and cut the POs on about $8 million worth of elevator screens one year. […]
Volta Industries, a San Francisco-based start-up, has launched a DOOH ad network that provides free electric car charging underwritten by socially responsible brand advertising. […]
Technically Incorrect: Google will know where you go, so what better way to get you to get you to shop? You're sitting back with nothing to do. You're enjoying your Google self-driving car maneuvering you at the speed limit down the highway. […]
Do You Need Quantitative Proof That Out-of-Home Media Works? The brand new USA Touchpoints / Reality Mine study “OOH and Today’s Mobile Consumer” showed that out-of-home truly excels at reaching consumers in the period leading up to key mobile activities like purchases, seeking or giving purchase recommendations, surfing brand-related social media, and searching online. […]
New Jersey will be among the locations where photos of two convicted killers who escaped from an upstate New York prison last week will be shown on electronic billboards. Photos and information will be displayed on 50 billboards in New York, New Jersey, Massachusetts and Pennsylvania, New York State Police said in a news release. […]
As the train pulls into London Waterloo Station, the conductor announces – “Ladies and gentlemen, we are now arriving at our final stop. Welcome to Jurassic World Waterloo”. […]
Network spans 950 screens in 55 shopping centres. Madrid, Spain. June 10, 2015. […]
This experiential campaign for Fiat makes use of the car's ultrasound parking sensors to help Germans parallel park. The Fiat 500 has a rear-mounted parking assistant that lets drivers know how close they are to the car behind them. In Frankfurt, this spec was used to design an animated billboard that monitors the parking spot opposite it, assisting the individual attempting to park there. […]