A Fiat billboard that helps people parallel-park (psfk)
This experiential campaign for Fiat makes use of the car's ultrasound parking sensors to help Germans parallel park. The Fiat 500 has a rear-mounted parking assistant that lets drivers know how close they are to the car behind them. In Frankfurt, this spec was used to design an animated billboard that monitors the parking spot opposite it, assisting the individual attempting to park there. […]
Wed, Jun 10, 2015 at 11:00 PM