Proof That Out-of-Home Works & Provides a Link to the Mobile Consumer (emcoutdoor)
Do You Need Quantitative Proof That Out-of-Home Media Works? The brand new USA Touchpoints / Reality Mine study “OOH and Today’s Mobile Consumer” showed that out-of-home truly excels at reaching consumers in the period leading up to key mobile activities like purchases, seeking or giving purchase recommendations, surfing brand-related social media, and searching online. […]
Wed, Jun 10, 2015 at 11:17 PM