When considering templates, don’t be tempted to merely copy from one DOOH network to another. Every network has different needs, and the assets available and the type of templates created will be unique. […]
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A few weeks ago we had the pleasure to exhibit at the DPAA 2013 Summit. It was a our chance to show off our network, and rub elbows with our peers in the industry. Right before lunch, John Bond, Chief Tomorroist at Tomorro LLC, gave a presentation entitled “Creative Everywhere! […]
One of the long-running complaints about the rise of digital intermediaries like Google and Facebook has been that, due to their unabashed enthusiasm for personalization, they lead to an ugly polarization of the public sphere. As citizens are shielded from opposing views, we risk spending our lives in what the writer Eli Pariser has dubbed “the filter bubble. […]
With over 75% growth in mobile advertising in 2013 (AdAge Mobile Fact Pack) mobile is no longer an emerging channel. Along with social media, it's become an essential part of every digital marketer's strategy: 2013 was, finally, the year of mobile. […]
"Look, it's a large Pepperoni Passion for Simon in Acton," reads the UK-based ad. The pizza delivery guy is on the way to deliver said pizza. The boy is a riff on the boy in the BA ad pointing to the sky. […]
Confectionary brand Hosta has mounted an out-of-home (OOH) initiative as part of its ‘keeping Britain nuts’ campaign. Promoting the Mr Tom peanut crunch bar, #TOMFACE, booked direct with JCDecaux, is described as ‘a celebration if the nutty pastime of gurning’ and is targeting rail and roadside passengers nationwide through static and digital sites. […]
Brands are getting more personal. One of the more interesting ways where brands are engaging with consumers in OOH is giving them a challenge. KitKat Have a Seat, Netherlands Here are 3 examples where the public has actively chosen to connect with the brand. […]
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London’s post-production companies face the prospect of upheaval as advertising agencies experiment with new models of business that move work in-house and challenge accepted charging structures. […]
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China’s mainland has become the global major manufacturer of LCD monitors. Up to now, the output of China’s LCD has ranked the world second, the products of which cover three types of TN, STN and TFT, among which, the output of TN/STN-LCD accounts for more than 90% of the world output. […]
Samsung and LG will unveil prototypes of remote-controlled flexible OLED TVs ㅡ considered the next big thing in the industry ㅡ at the International Consumer Electronics (ICES) next month. The ICES is scheduled for Jan. 7 to 10 at the Las Vegas Convention Center. […]
WITH its biggest cheerleader pulling out of the market, the plasma television finally looks doomed to history, writes Jennifer Dudley-Nicholson They were once synonymous with entertainment extravagance and the best televisual experience money could buy. […]
After a year of flat growth in 2013, the global public display market is expected to rebound next year and grow 19 percent year-over-year, as global economic conditions improve, emerging markets increase public display investments, and prices continue to fall. […]
