Digital Signage Expo South America (DSE SA) debuted last month with 3,800 unique visitors and has already been recognized as an instrumental forum for U.S. manufacturers to identify and establish distribution partners throughout South America. […]
The initiative is a national digital out-of-home (DOOH) campaign calling attention to the plight of missing children and their families. […]
Friday's edition of the Charlotte Business Journal will include an installment of The List that ranks the region's largest advertising firms. In surveying for that feature, we asked the top executives at those companies to offer their insight and advice on three questions that loom large for businesses across a spectrum of industries. Below, you'll find their responses on one of those issues. […]
Despite all the hype, most marketers and retailers have never actually used beacon technology. But with the launch of Place Tips and Facebook Bluetooth beacons, Facebook hopes to change that. How will it work? […]
Digital Signage Expo South America has been recognized as a forum for U.S. manufacturers to identify and establish distribution partners and sales representatives throughout South America. DSE SA was co-located with Serigrafia SIGN 2015, Sao Paulo, Brazil. […]
In general the Digital Signage market in the German speaking region has reached a mature level. Most established companies have settled in with a consistent growth in business. However exponential growth like in 2013 seems to be out of the picture for now. […]
The Out-of-Home Marketing Association (OMAC) is hosting ACTIVATE, an OOH conference on Wednesday October 28, 2015 at the Glenn Gould Studio in Toronto. ACTIVATE is a half-day conference that promises to inspire and challenge advertisers and agencies to re-think OOH advertising and the role it can play in connecting brands with consumers in creative and engaging ways. […]
As CEO of the German blowUP media group, the leader in the European giant posters market for the last 20 years, Katrin Robertson is used to looking at the big picture. […]
As part of the deal, Ocean will support Team GB’s “Bring On The Great” campaign, bring real time update and news, orchestrate digital activations with commercial sponsors and help engage and build a massive social network of British supporters. […]
Daktronics (NASDAQ-DAKT) has received an Infrastructure Partner Award from Switzerland's largest travel and transport company, Schweizerische Bundesbahnen (SBB). The award distinguishes Daktronics for the excellence of its successful pilot installation in the city of Neuchâtel, which included two LED displays. […]
Relisha Rudd and Jacob and Sarah Hoggle — the faces that have become icons of lost innocence in the D.C. area — will soon be gracing 50 bus shelters around the city and another 14 billboards in the Baltimore area as part of a national campaign to bring home missing youth. Officials with the National Center for Missing & Exploited Children announced the initiative at a D.C. […]
The LCD screen of a vending machine in New York’s Penn Station said Share A Coke with Anybody, and that's exactly what people did. […]
The digital signage content runs at night and reflects the current brand’s visual vocabulary in a unified presentation. […]
Chevrolet has partnered with digital out of home pioneer Pearl Media for a street-level experiential program in Los Angeles, New York and Chicago. The digital interactive theater is part of automaker’s urban-centric, Millennial-focused program to promote its hot selling compact crossover, Trax. […]
“Millennials” are glued to their phones, tablets and other devices – so those are the only channels for grabbing their attention and getting branded messages through. But recent research suggests that audiences are turning away from online advertising, where it interrupts their online activities. According to the Economist, more than 200 million people now run ad-blocking software. […]