The alliance will enable the companies to leverage Clear Channel's assets -- including out of home, broadcast, mobile, digital and events -- to benefit Horizon's clients, proving the effectiveness and ROI of broadcast and out of home through deep integrated marketing partnerships. […]
One day Rodolfo Saccoman asked himself: what if people who wear logo t-shirts or put bumper stickers of brands on their cars got paid instead of advertising brands for free? Since then, he has been working to turn people’s love of brands into cash in their pocket with AdMobilize. […]
HUNGARY. Clear Channel Outdoor Hungary has presented the advertising opportunities available at Budapest Airport to around 120 marketing professionals at a special reception. […]
Advertisers are able to harness the additional impact and engagement delivered by JCDecaux Innovate alongside their standard JCDecaux campaigns. Last year, there were close to 1,500 Innovate campaigns throughout the JCDecaux Group. Every month, JCDecaux employees vote for the best Innovate campaign internally. […]
While the LCD TV market is experiencing slow demand and falling prices, TV panel shipments are not slowing down. In our latest Quarterly Large-Area TFT Panel Shipment Report, we found that LCD TV panel shipment in 2013 reached 238M units, 3% Y/Y growth, and a record high. In addition at 120M, the 2H TV panel shipments were larger than the 117M units in 1H’13. […]
Smart Spaces refer to the use of location-based applications in an indoor or outdoor environment, to provide an interactive and informative experience for the user with the surroundings. Presently, the location-based applications market includes mobile applications for mapping, navigation, transport updates, traffic reporting, parking availability and location-based advertising. […]
People talk about the weather all the time, almost every day, and now brands are too by using weather data to target appropriate ads. […]
New Report From ScreenMedia Daily Reveals Brand Advertisers Are Increasing the Use of Place-based and Location-based Media as Urbanization and Localization Trends Influence Ad Spending Brand advertisers are increasing the use of digital place-based media and location-based mobile marketing platforms to reach on-the-go consumers, says the latest trend report from ScreenMedia Daily. […]
Xaxis, the world's largest programmatic media and technology platform, announced today it has agreed to acquire media trading firm Bannerconnect. […]
With more and more advertisers realizing that it gives them an efficient way to obtain control, scale and low costs, it’s no surprise that the popularity of the technique has sky-rocketed: today, it represents 17 per cent of total UK display ad sales and is expected to grow to 30 per cent by 2016. […]
Twitter , whose stock has surged 150 per cent since it went public in November, has a lot to live up to when it reports quarterly earnings for the first time tomorrow. A growing number of naysayers warn that Twitter’s stock is greatly overpriced, and that even mediocre inaugural results could deflate its soaring valuation, now several times that of its closest social media peer, Facebook. […]
Clear Channel Outdoor is extending the reach of its digital billboard network with 21 new displays around greater Los Angeles and El Paso, Texas, the company announced Monday -- including 14 new digital billboards in Los Angeles and seven in El Paso. […]
Google has recently opened up it's Chromecast streaming media player to third party developers via a new SDK and this could have a big impact in our industry. Up until now, most of the big global software and hardware providers have stayed out of our sandbox (with the exception of Intel). […]
After the first survey of 2014 the DBCI shows a increasing confidence in the market by the Digital Signage industry. Good growth prospects for the German economy will fuel a strong showing of the market in the first two quarters of 2014. […]
WITH online marketing campaigns accounting for an ever greater share of advertising budgets, digital posters and billboards are catching up fast. There were over 79,000 digital out of home (OOH) advertising sites in the UK in 2013, according to a recent report by OOH specialist agency Kinetic. […]
