Editors’ Picks

Spotlighting Mobile’s Larger Role in Out-of-Home Advertising — Jodi Senese, CMO, Outfront (source – mediabizbloggers)

Mobile and out-of-home are rapidly converging and have become increasingly complementary of each other. The on-the-go nature of mobile users blends well with the out-of-home market, and opens up new key marketing opportunities for brands and marketers that are prepared and adept to leverage the power of this synergy. […]

mediabizbloggers.com
Thu, Mar 5, 2015 at 1:30 AM

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DOOH Campaigns: Google takes over Silicon Roundabout in London (campaignlive)

Google has launched a digital outdoor campaign at Silicon Roundabout in Old Street, London, featuring practical information for locals. The ads on JCDecaux's four large digital screens were created by R/GA London. They promote details about local cafes, updates on the weather and display Google Earth images of the city. […]

campaignlive.co.uk
Wed, Mar 4, 2015 at 11:33 PM

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AdWeek: 170 U.S. Brands Are Already Using This Ad Tech That Can Target People in a Specific Building

Location ads are starting to hit smaller targets. The motto of the 28th annual Mobile World Congress is "The Edge of Innovation," and xAd's message at the conference is particularly on theme. […]

adweek.com
Wed, Mar 4, 2015 at 11:30 PM

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Barco Outdoor Kiosks and LED Displays Revitalize Playhouse Square in Cleveland (DSConnection)

Performing arts center can now quickly adapt content and leverage social media to encourage real-time interaction. Barco, a provider of high-impact video display systems, in collaboration with Baltimore experiential design firm The Barncyz Group, is bringing the majesty of live Broadway shows and entertainment to the sidewalks of Cleveland's renovated theater district with its interactive LCD advertising kiosks and outdoor LED displays. […]

digitalsignageconnection.com
Wed, Mar 4, 2015 at 11:27 PM

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DOOH Campaigns: What’s the message behind the ‘$UH?’ billboards? (detroitnews)

The free-agent pursuit of Lions defensive tackle Ndamukong Suh is one of the biggest NFL stories of the year. And somebody decided to provide Metro Detroit motorists with a constant reminder that Suh is on the hunt for a big payday. First spotted Wednesday morning, multiple electronic billboards around the metro area now have one slide that simply reads, "$UH? […]

detroitnews.com
Wed, Mar 4, 2015 at 11:25 PM

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16:9: DSF Joins Troll Fight As Founding Member Of United For Patent Reform

  The Digital Signage Federation has been quietly doing some work for the past year on the whole patent troll issue – quiet, in part, because of how volatile (read litigious) this whole subject can be. It had been frustrating to watch companies in the digital signage eco-system, and their clients, harassed, slowed and hamstrung at times by legal actions. […]

sixteen-nine.net
Wed, Mar 4, 2015 at 10:21 PM

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invidis: Digital Signage in Spain and Portugal: slow start but high expectations for 2015

The Digital Signage Business Climate Index Spain & Portugal has been polled for the fourth time. The index has declined slightly to a positive level with an decrease of 7,11 base points to stand at 47,63 base points. The DBCI has stabilised on a high level and reflects the positive business sentiment of the digital signage industry in Spain and Portugal. […]

invidis.de
Wed, Mar 4, 2015 at 5:16 PM

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DOOH Network Zoom Media Named Exclusive Advertising Provider for 24 Hour Fitness

NEW YORK, NY, /PRNewswire/ - Zoom Media ("Zoom"), the world's largest fitness digital media company, announced today an exclusive long-term media and advertising agreement with 24 Hour Fitness, a leading health club industry pioneer. […]

prnewswire.com
Wed, Mar 4, 2015 at 5:12 PM

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Forbes: Mobile Audience Measurement 2.0

At Mobile World Congress in Barcelona, March 2-5, 2015 behind the handset, operator, security and Internet of Things news, the still waters of mobile audience measurement run deep. A lot of mobile data and a lot of ways to measure audience behaviour, insight and trends has remained unchanged for decades. […]

forbes.com
Wed, Mar 4, 2015 at 5:08 PM

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The Guardian: Mobile World Congress 2015: what it means for marketing pros

With Mobile World Congress 2015 (MWC) in full swing, much of the industry is decamping to Barcelona to see the launch of the latest smartphones and tablet innovations. But what does this mean for the mobile marketing business and how will it actually affect marketing strategies? […]

theguardian.com
Wed, Mar 4, 2015 at 5:04 PM

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The smart BOTTLE that ‘talks’ to drinkers: Sensors on label send targeted adverts with the help of a phone

Prototype ‘smart bottle’ is on show at Mobile World Congress in Barcelona It’s a partnership between UK drinks firm Diageo and Thin Film Electronics. Label has sensors in it to show if the bottle is open or sealed. It uses phone’s NFC capabilities to show adverts and recipes, for example. […]

dailymail.co.uk
Wed, Mar 4, 2015 at 4:31 PM

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Media Post: Vistar, Instantly Partner For OOH Measurement

More out-of-home advertising and technology companies are using mobile to target and measure ads. Vistar Media, which operates a cross-channel system for advertising via mobile and out-of-home, announced a partnership with Instantly to measure the effectiveness of out-of-home campaigns via Instantly’s mobile panel. […]

mediapost.com
Tue, Mar 3, 2015 at 6:04 PM

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AdAge: Omnicom Makes $50 Million Commitment to National CineMedia

In-Theater Advertising Developing Targeting and Retargeting Capabilities. Omnicom's media agency network has made a commitment to spend $50 million with National Cinemedia, its largest bet on in-theater advertising yet, as the medium gets a digital facelift and becomes part of the premium video discussion. […]

adage.com
Tue, Mar 3, 2015 at 5:46 PM

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UK’s largest independent petrol network owner MRH, extends screen deal with Amscreen Group (source – Amscreen)

MRH has signed a further 5 year contract with Amscreen which will see an upgrade of their existing network of 365 screens in UK forecourts to Amscreen’s 24 inch screen. The new screens also feature Amscreen’s OptimEyes technology, delivering real-time audience measurement data. […]

Tue, Mar 3, 2015 at 5:44 PM

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APN Outdoor takes bigger slice of $10m Sydney Airport outdoor advertising (mumbrella)

APN Outdoor has strengthened its grip on one of the biggest outdoor contracts in the country winning the rights to sell advertising in Terminal 2 at Sydney airport from incumbent Ooh Media. […]

mumbrella.com.au
Tue, Mar 3, 2015 at 5:44 PM

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