Editors’ Picks

Increasing Airport Advertising Revenues In The Digital Age (airport-world)

The complete solution lies in creating a framework out of a combination of airport infrastructure (digital signage, Wi-Fi connectivity, tracking systems), monetising its value, and making it attractive and ‘buyable’ to advertisers, retailers and other commercial entities looking to target the passenger. The content must be managed in an organised fashion. […]

airport-world.com
Tue, Mar 3, 2015 at 5:43 PM

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MediaPost: Omnicom Inks Landmark CineMedia Upfront Deal Worth $50M, Integrates Mobile, Video

Omnicom Media Group has entered into an upfront agreement with National CineMedia to bring Omnicom client brands to movie patrons across NCM's network. The deal, which will cover approximately $50 million in advertising during the next year, is the latest example of Omnicom Media Group's video-neutral approach to media buying. […]

mediapost.com
Tue, Mar 3, 2015 at 5:43 PM

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APN Outdoor wins Sydney Airport contract (source – APN Outdoor)

SYDNEY: APN Outdoor, today announces that it has won the advertising rights to all external advertising at Sydney Airport and the internal advertising at the airport’s T1 International and T2 Domestic terminals. The Sydney Airport contract is one of the largest Outdoor advertising contracts in the country. […]

apnoutdoor.com.au
Tue, Mar 3, 2015 at 5:42 PM

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India: OOH sector unhappy with service tax hike in the Union Budget 2015 (exchange4media)

While India Inc. in general seems to be happy about the promises made in Budget 2015, the outdoor advertising sector is feeling more pragmatic. Outdoor agencies we spoke with said there is nothing specific that would make the advertising sector, including outdoor, excited. […]

Tue, Mar 3, 2015 at 5:42 PM

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Apple Launches Worldwide ‘Shot on iPhone 6’ Ad Campaign Spanning Magazines, Billboards and More (macrumors)

Apple has launched a worldwide "Shot on iPhone 6" advertising campaign involving 77 photographers, 70 cities and 24 countries, with iPhone 6 photography to be featured in magazines, newspapers, billboards, transit posters and more. […]

macrumors.com
Tue, Mar 3, 2015 at 4:46 PM

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Apple’s ‘Shot on iPhone 6’ campaign goes global with billboards, ad spaces (appleinsider)

After launching its "Shot on iPhone 6" ad campaign on Sunday, works from Apple's "World Gallery" are now showing up on billboards, static ad spaces and in magazines in far flung locales around the globe. […]

appleinsider.com
Tue, Mar 3, 2015 at 4:44 PM

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Media Post: Mobile Display Impression Shares Growing

The performance of mobile banner advertisements doubled in Q4, with higher unit engagement rates, video play rates and video completion rates, per a recent report. On interstitial ad units engagement rates also rose, from 2.5% to 3.4%, while ad expansion rates for expandable banners remained unchanged at 0.66%. […]

mediapost.com
Tue, Mar 3, 2015 at 4:42 PM

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Bloomberg: Facebook Is Said to Be Working on Competitor to Twitter’s MoPub

(Bloomberg) -- Facebook Inc. is working on a competitor to Twitter Inc.’s mobile-advertising distributor MoPub, according to people with knowledge of the matter, a bid to win more business in a growing market. […]

bloomberg.com
Tue, Mar 3, 2015 at 4:40 PM

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Amazon in China wins Campaign of the Month! (JCDecaux)

Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For November 2014, Amazon in China was voted the Winner for their innovative use of showcasing and QR codes in Shanghai metro. […]

jcdecaux-oneworld.com
Tue, Mar 3, 2015 at 10:00 AM

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Ken Goldberg on what really happened with Digital Screenmedia Association

Note: As Chairman of the Digital Signage Federation, I was torn when the news of dramatic change at the Digital Screenmedia Association was announced last week. I wrote thousands of words criticizing DSA back in 2010, but have been quieter about it since joining the DSF Board when it was formed. Would it seem self-serving to write about this? […]

realdigitalmedia.com
Tue, Mar 3, 2015 at 1:30 AM

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FT: Clear Channel Outdoor splits US and international operations

Financial Times -- Clear Channel Outdoor, the billboard advertising business owned by iHeartMedia, is splitting the management of its US and international operations — just three years after it united them under a single chief executive. […]

ft.com
Mon, Mar 2, 2015 at 7:34 PM

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OUTFRONT Media Invests in Better Audience Measurement and Integration with Programmatic Platforms

OUTFRONT Media (NYSE: OUT), formerly CBS Outdoor, has made a key hire to further its digital future with the appointment of James Price as its Senior Vice President, Data Insights & Programmatic Product. The use of data to support client decisions and audience measurement has become even more important. […]

prnewswire.com
Mon, Mar 2, 2015 at 7:32 PM

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16:9: Digital Signag Expo Issues Big Name Attendee List

Here’s the list vendors really care about when they stumble in with their coffees in the minutes before the DSE 2015 exhibit all opens – prospective buyers. The trade show has released a sample list of attendees – understandably curated to highlight those large companies and well-known brands that will get sales people excited. […]

sixteen-nine.net
Mon, Mar 2, 2015 at 7:30 PM

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Media Post: Captivate Gets Rebrand, Part Of Expansion Efforts

Place-based video network Captivate, which provides digital displays in office buildings, has revamped its presentation with a new on-screen look for content and advertising. The makeover is part of a larger rebranding of the company as it expands through acquisitions and new commercial real estate partnerships. […]

mediapost.com
Mon, Mar 2, 2015 at 7:28 PM

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AdAge: Mobile Marketers to Brands: Less Is More

Marketers specializing in mobile no longer have to fight for scraps: mobile has become a part of client budgets. Now, it needs to get much better. That was the consensus from the opening panel for a day-long industry conference, organized by IAB, Facebook and Nasdaq at the Mobile World Congress. […]

adage.com
Mon, Mar 2, 2015 at 7:24 PM

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