Editors’ Picks

Mobile Ad Firm Blue Bite Partners with OOH Ad Company Pikasso and Expands its Reach Overseas

NEW YORK, /PRNewswire-iReach/ -- Pikasso, a leading OOH advertising company in the Levant and North Africa, and Blue Bite, the Mobile Standard in OOH, announced today their partnership to implement the latest in OOH mobile marketing. "We are excited to partner with Pikasso, the leader in out-of-home advertising in Lebanon, Jordan and Algeria, said Mikhail Damiani, CEO and Co-Founder of Blue Bite. […]

digitaljournal.com
Tue, Jan 6, 2015 at 7:23 PM

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WSJ: CNBC to Stop Using Nielsen for Ratings (because “out of home” viewing is not tracked)

Business-News Network Says Its Out-of-Home Audience Needs to Be Counted. By JOE FLINT. Financial news network CNBC will no longer rely on TV ratings specialist Nielsen to measure its daytime audience, beginning later this year. […]

wsj.com
Tue, Jan 6, 2015 at 7:16 PM

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Variety: CNBC’s Nielsen Defection: Will It Kill Media Measurement, or Just Make A Scratch?

Analysis: CNBC's move could herald a new era of chaos in advertisers' efforts to make sense of TV Brian Steinberg Senior TV Editor. You wouldn’t think CNBC’s primetime fare is that much different from the stuff it airs during the day. […]

variety.com
Tue, Jan 6, 2015 at 7:13 PM

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rVue: Carving Out a Niche in the Place-based Ad Market (theOTCInvestor)

By Ryan Allway. The digital location-based advertising market is projected to grow from $1.2 billion in 2013 to $10.7 billion by 2018, according to Research & Markets, representing a 54% compound annual growth rate. […]

theotcinvestor.com
Tue, Jan 6, 2015 at 7:04 PM

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DSToday: Digital signage software firm STRATACACHE announces record $400M in sales in 2014

Dayton, Ohio-based STRATACACHE, a provider of digital signage, content distribution and enterprise video acceleration technologies, today announced a record year in its history with more than $400 million in new contracts closed in 2014. That represents a 400-percent increase over 2013, the company said. […]

digitalsignagetoday.com
Tue, Jan 6, 2015 at 5:50 PM

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China: International Digital Signage, Audio-Visual Integration and Equipment Show 2015

SHANGHAI, Jan. 6, 2015 /PRNewswire/ -- The Digital Signage, Audio Visual Integration and Equipment Show 2014 successfully concluded in September. The number of professional visitors reached 13,197 from over 50 countries which was an impressive 23.4 percent increase compared with the 2013 edition. […]

prnewswire.com
Tue, Jan 6, 2015 at 5:46 PM

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DSToday: Interactive digital signage helps potential buyers experience Ford F-150

The project's end result: an interactive digital signage "Truth About Trucks" kiosk enabling Ford to promote the F-150's improved capabilities and features and show why the company chose to use an aluminum body instead of steel. […]

digitalsignagetoday.com
Tue, Jan 6, 2015 at 5:37 PM

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theverge: The biggest stories of CES 2015, Day Zero

I'm very sorry, but you have to learn two new technology acronyms today: IoT and ADAS. Neither is elegant, both are important. Yesterday was "CES Day Zero," otherwise known as press day. […]

theverge.com
Tue, Jan 6, 2015 at 5:31 PM

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AdWeek: For the Advertising and Tech Elite, CES Is Shaping Up to Be the Next Cannes

When the tech world comes to Las Vegas this week to show off its hardware, a shadow convention will thrive behind the scenes. It's the one for the advertising industry that goes anywhere shiny new screens take it. […]

adweek.com
Tue, Jan 6, 2015 at 5:19 PM

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AdWeek: Can Apple Do for Wearable Ads What Facebook Did for Mobile?

Marketers predict brands will latch onto smartwatches By Christopher Heine. TapSense this week unveiled what its programmatic ads for the soon-to-be-released Apple Watch will look like, exhibiting a buy-one-get-one-free mock offer from Starbucks. […]

adweek.com
Tue, Jan 6, 2015 at 5:14 PM

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Seeking Alpha: Is Traditional Advertising Dead?

Summary: Costco has managed to achieve a TTM revenue growth rate of 7.39% without traditional advertising. Sales at established Costco stores in the U.S. grew 7% between November 2013 and November 2014 without advertising. […]

seekingalpha.com
Tue, Jan 6, 2015 at 5:11 PM

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venturebeat: What marketers can gain from CES 2015

The Consumer Electronics Show might well be a gadget mecca for 160,000 people vying to see the latest wearable device, curved display, 4K drone, or 3D-printing technology. But there is a lot to see for us marketers, especially in the area of advertising technology. […]

venturebeat.com
Tue, Jan 6, 2015 at 4:15 PM

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Digital Signage Case Study: Seattle Store Employs Gesaky Interactive Mirror as Personal Shopper (DSConnection)

The seamless operation of the Mirror allows simple interaction with the store consumer within the store to assist them with their in-store garment selections and purchases. […]

digitalsignageconnection.com
Tue, Jan 6, 2015 at 2:47 PM

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DSConnection: Ask the Board: What is Video-Agnostic Planning?

What is video-agnostic planning, and why is it important in the preparation and development of content for digital communications networks? […]

digitalsignageconnection.com
Mon, Jan 5, 2015 at 5:34 PM

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DOOH Campaigns: Ubisoft Turns to Digital Signage to Encourage Londoners to “Shape Up” (DSConnection)

Interactive digital out-of-home campaign in London promotes the launch of new Xbox One fitness game. […]

digitalsignageconnection.com
Mon, Jan 5, 2015 at 5:28 PM

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