Editors’ Picks

Scenic Philadelphia fights back against vote by City Council Rules Committee permitting digital billboards (weeklypress)

On Tuesday, February 24th, seven members of the Philadelphia City Council Rules Committee voted in favor of Urban Experiential Displays (UEDs). If passed by full council, the legislation would create a special zoning overlay allowing certain three-dimensional digital signs on corners near the Philadelphia Convention Center, the Reading Terminal Market and the Avenue of the Arts. […]

Sat, Mar 7, 2015 at 1:10 AM

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Media Post: DOOH Network Zoom Reps Ad Sales for 24 Hour Fitness

Zoom Media is expanding its network of place-based advertising in health clubs to include 24 Hour Fitness, one of the nation’s largest health club chains, which is giving Zoom exclusive responsibility for ad sales representation through a long-term media and ad agreement. […]

mediapost.com
Sat, Mar 7, 2015 at 1:03 AM

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Proximity Marketing on the Radar for ‘99% of UK Brands’ (performancein)

Just 1% of brands in the UK are not contemplating an investment in proximity marketing through trials of technology like iBeacons and NFC, according to a new study. […]

performancein.com
Fri, Mar 6, 2015 at 1:45 AM

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North America’s Digital Signage Industry: Status & Outlook (free report from Lyle Bunn)

Report highlights: • Industry associations and events are evolving. • Integration with other communications devices continues to grow. • The supply chain is expanding. […]

Thu, Mar 5, 2015 at 8:49 PM

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DOOH Campaigns: Women’s Aid confronts domestic violence with interactive DOOH ads (The Drum)

Women’s Aid has partnered with WCRS and Ocean to create an interactive digital out-of-home campaign, launched to coincide with International Women’s Day (Sunday 8 March). Premiering at Canary Wharf today (Thursday 5 March), the engagement-activated campaign looks to show how we can all make tangible changes in the fight against domestic violence. […]

thedrum.com
Thu, Mar 5, 2015 at 8:14 PM

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CNN: How to get your selfie on a billboard in 45 cities

Want millions of people to like that bathroom selfie? Put it on a billboard. Creative Chatter Communities, a nonprofit that connects charities with donors, has partnered with outdoor advertising company Lamar (LAMR) on a new project that lets you do just that -- well, after your photo has been screened first. […]

money.cnn.com
Thu, Mar 5, 2015 at 8:10 PM

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invidis: Polish Digital Signage business sentiment shows positive trends

The Digital Signage Business Climate Index (DBCI) in Poland has increased since the last poll in November. The index grew from 22,75 base points by 9,10 points to 31,85 base points and remains on a “slightly positive” level. The market participants are currently highly satisfied with the business situation, as over 63 % of the polled companies have stated. […]

invidis.de
Thu, Mar 5, 2015 at 7:12 PM

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The Drum: NY Ad Club members discuss trends to watch in 2015: Amazon media, InMobi, Carrot Creative, and others

As Mobile World Congress wraps-up in Barcelona, members of the New York Advertising Club have weighed in on what they think 2015 has in store. While answered varied, many respondents agreed that mobile is here to stay, and it’s only going to increase in both popularity and ability. […]

thedrum.com
Thu, Mar 5, 2015 at 6:59 PM

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ComQi’s New Six Flags Case Study on Guest Messaging and Promotions

New York, NY (PRWEB) - ComQi highlights Six Flags Entertainment Corporation's, the world’s largest regional theme park company, heavy use of digital signage to meet marketing, sponsorship, partnership and operations objectives. The Six Flags case study focuses on the companies media network of screens at its parks that reach guests in ride queues and high traffic areas. […]

prweb.com
Thu, Mar 5, 2015 at 6:57 PM

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Four key trends in mobile advertising out of the Mobile World Congress (cnbc via yahoo)

An increasing trend in the ad tech space that we saw at this year's conference is data. Companies and marketers are increasingly looking to access data from their mobile campaigns and ad-tech companies are scrambling to present, understand and utilize the massive amounts of data being generated by their platforms. […]

au.finance.yahoo.com
Thu, Mar 5, 2015 at 6:55 PM

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The Drum: Yahoo CEO Marissa Mayer focused on mobile and service integration

Up until the past few years, digital advertising was traditionally about targeting audiences using a very small set of data points – content behaviour, search and cookie data. But reaching consumers wherever they may be at any given time demands much richer, multi-layered sets of data. […]

thedrum.com
Thu, Mar 5, 2015 at 6:39 PM

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JCDecaux: Full-Year 2014 Results

A […]

Thu, Mar 5, 2015 at 3:27 PM

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DSE 2015 Booth Field Guide: BroadSign

  Stephanie Gutnik, BroadSign Booth 2513   Why do people going to DSE need to put your company on their Must See list of booths? BroadSign takes DSE seriously and we have a booth/delegation to prove it. Our international sales team, support specialists, marketing crew and department heads will be present to answer product, partner and industry-related questions. […]

sixteen-nine.net
Thu, Mar 5, 2015 at 12:15 PM

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DSE 2015 Booth Field Guide: Philips

Stephen Shao, Philips Booth 1624 Why do people going to DSE need to put your company on their Must See list of booths? With DSE being our biggest event of the year, we’re pulling out all the stops. We’re showcasing all of our latest technology, demonstrating how they look in real world applications. […]

sixteen-nine.net
Thu, Mar 5, 2015 at 9:42 AM

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This Billboard “Heals” Domestic Violence Victim’s Bruised Face As Passers-By Take Notice (bustle)

A single image can speak volumes if used to its fullest advantage. This Sunday, Feb. 8, the world will celebrate International Women’s Day — but one group has already taken the initiative and planted that seed of change early. […]

bustle.com
Thu, Mar 5, 2015 at 9:40 AM

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