Friday, June 14, 2024

Editors’ Picks

Friday, February 6, 2015 Fri, Feb 6, 2015

DOOH ad tech Co. Bulzi Media partners with Red Radium to bring programmatic ad buying to DOOH

Bulzi’s advertising platform delivers six billion monthly video ad impressions to consumers in out of home environments on their mobile phone or tablet, TV, web, and traditional digital signage screens. The new technology being developed by Red Radium combines advanced programmatic, addressable, and multi-screen technologies in support of Bulzi’s 100% viewable media property. […]

prweb.com
Fri, Feb 6, 2015 at 1:40 AM

Thursday, February 5, 2015 Thu, Feb 5, 2015

MediaPost: The Power Of Location Is In Sharpening The Marketing Mix (MobileInsider)

The 2014 CMO Digital Benchmark Study from Leapfrog Online says CMOs’ lack of experience with emerging mobile technology is keeping their organizations a step behind the modern consumer. While that may be true in some cases, it's not the intricacies of mobile technology that matter most. CMOs are in a position to know and do more in mobile than they may think. […]

mediapost.com
Thu, Feb 5, 2015 at 4:32 PM

The Drum: Unlocking the power of programmatic through dynamic creative

The Tate ran a dynamic creative digital out-of-home campaign using Liveposter technology in London’s Hammersmith, showing art from the gallery’s archive that was relevant to that moment. The posters were automatically triggered using Liveposter’s “relevance engine”, which drew on data including time of day, traffic flow, weather, phase of the moon and flight arrival times. […]

thedrum.com
Thu, Feb 5, 2015 at 4:28 PM

Wednesday, February 4, 2015 Wed, Feb 4, 2015

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