Editors’ Picks

7 Ways Retailers Can Boost Mobile Engagement (multichannelmerchant)

Our first Mobile Benchmarks report on push notification opt-in rates spanned a data set of nearly 3,000 apps and 100 billion messages sent to more than 500 million users through all of 2014. With high, medium and low opt-in rates for 15 industries, the findings have significant implications for marketers and brands striving to connect with mobile consumers. […]

multichannelmerchant.com
Tue, May 12, 2015 at 7:10 PM

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16:9: Digital Billboard In London Falls, Crushes Passerby

Photo: Daily Mail A woman walking down a street in suburban London sidewalk was seriously injured earlier today when a four ton, 20-ft wide LED billboard run by ClearChannel pulled free from a building wall. The woman was hit by the huge metal billboard hoarding after it broke free, and fell about 20 feet, reports the Daily Mail. […]

sixteen-nine.net
Tue, May 12, 2015 at 2:57 PM

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PATTISON Outdoor Unveils Digital Spectacular at Windsor-Detroit Tunnel (DSConnection)

The national out-of-home advertiser enhances its digital product portfolio with a new installation at the border between Canada and the U.S. […]

digitalsignageconnection.com
Tue, May 12, 2015 at 2:22 PM

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New App Gives Sound To Silent Screens

A start-up called AudioStreamTV is taking another crack at getting the sound turned up at countless sports bars and hotel and airport lounges by using speakers and ear buds of smartphones. The company has developed an app called Tunity which grabs network audio feeds and makes them available through the cloud – so users can zero in on that feed and hear what broadcasters are saying. […]

sixteen-nine.net
Tue, May 12, 2015 at 12:43 PM

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16:9: A Video Also Worth A Thousand Words: Research

The automated video creation service Animoto has released results of research that reinforces the wide understanding that most consumers would rather watch a video about a product than read about it. The Animoto Online and Social Video Marketing Study, based on feedback from 1,051 U.S. […]

sixteen-nine.net
Tue, May 12, 2015 at 8:32 AM

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16:9: Why Use A Touchscreen When A Banana Will Do?

How about a little gadget that turns almost anything into a trigger to launch content on a screen? Like a doughnut? A piece of fruit? […]

sixteen-nine.net
Tue, May 12, 2015 at 7:57 AM

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Shell Deploys Digital Signage Network Using BroadSign International, LLC’s Software

600 screens in the Netherlands and United Kingdom were operational as of March 2015. The Hague, Netherlands. May 12, 2015. […]

Tue, May 12, 2015 at 5:00 AM

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Dubai will play a role in the development of global digital signage industry (zawaya)

Due to the infrastructure expansion initiatives by the (UAE) government, the digital signage industry is set to witness an exponential growth by 2020. Dubai - International Expo Consults (IEC) part of Falak Holding, stated that Dubai will play an integral role within the US$20 billion digital signage industry due to the state of the malls that are being developed in the Emirate. […]

zawya.com
Tue, May 12, 2015 at 4:57 AM

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All social updates from OAAA/TAB National Convention + Expo, San Diego, May 11 (oohsocial)

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oohsocial.com
Mon, May 11, 2015 at 6:12 PM

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Measuring the Previously Unmeasurable: Out-of-Home Goes Mobile (adexchanger)

Measuring Local Audiences.  Let’s look at OOH. Picture the advertising you see every day on the train platform or on your route to work. Most of the time, the decision to place ads in these locations is based on history, local brand experts or ZIP-based demographics. […]

adexchanger.com
Mon, May 11, 2015 at 6:00 PM

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OVAB Europe’s events at NEC Showcase in London, May 20-21, 2015

OVAB Europe Meet & Greet and OVAB Europe Installation Tour / Oxford and Regent Street London: Get to know the OVAB European industry association for all things digital dignage and digital out of home. Meet us at the open Meet & Greet event at this year’s NEC Showcase in London. Get together with the members and discuss the newest standardisation initiatives. […]

invidis.de
Mon, May 11, 2015 at 5:49 PM

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Global Adspend Forecast to Grow in 2015 & 2016 (with full report download link)

The latest advertising expenditure forecasts from ZenithOptimedia and Magna Global indicate a slight dip in 2015 global adspend from 2014, with an improvement expected in 2016. Source: ZenithOptimedia, March 2015 and Magna Global, February 2015   ZenithOptimedia predicts adspend from 2015 to 2016 to grow between the 4%-5% level, at a slightly lower rate than global GDP levels (6%-7%). […]

jcdecaux-oneworld.com
Mon, May 11, 2015 at 5:42 PM

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And Now There’s A $9 PC That Makes A Raspberry Pi Seem Pricey

An Oakland, California start-up called Next Thing is touting a new single board computer that makes the $35 Raspberry Pi seem expensive. The Chip will, by comparison, cost $9. Yup. […]

sixteen-nine.net
Mon, May 11, 2015 at 11:02 AM

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Kinetic USA: OOH Advertising Optimized for Social Media (youtube video, 0:49)

Recent OOH executions optimized to amplify social media and drive search. […]

youtube.com
Mon, May 11, 2015 at 10:28 AM

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Digital Signage Best Practice Award seeks best projects of 2015 (viscom)

Application deadline 26 July, 2015. Coca-Cola, Miele, IBM, Media-Saturn or Deutsche Lufthansa – who provides the latest digital signage systems not only to major brands, but also to airports, hospitals and hotels? Who advises them? […]

viscom-messe.com
Mon, May 11, 2015 at 10:24 AM

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