New video wall and digital signage screens from LG Electronics — a new generation of commercial displays with wide viewing angles and super-narrow bezels — are now available in the U.S., according to an announcement from LG Electronics USA. […]
Recently, two leading local brands announced their TV shipment results in 2014, Skyworth only grew 1% Y/Y in China, 24% Y/Y in overseas market (mainly OEMs); TCL’s overall sales volume of LCD TV decreased 3.5% to 16.57 million sets, slightly short of the target of 17 million. Furthermore, TCL LCD TV shipments were 8.5 million, down 14% Y/Y in China domestic market. […]
The DBCI or OVAB Europe Digital Signage & DooH Business Climate Index is a widely observed early indicator for economic development in the digital signage and digital out of home industry of the EMEA market region. The DBCI is published bi-monthly. It is based on the responses of the high level management from all relevant companies in the digital signage value chain. […]
PHOENIX (KSAZ) - He's known around the country for making inmates wear pink, Tent City and most recently, switching up the jail menu. Now Maricopa County Sheriff Joe Arpaio will grace one of the largest billboards in the world. His face will be on a 120-foot tall by 84-feet wide digital billboard, overlooking New York's Times Square. […]
Outdoor ad operator Lamar Advertising Co. has chosen Buffalo to roll out its new mobile-marketing platform, which relays detailed data to advertisers about who's seeing their ads, where the ads are being seen, and how frequently they're being seen. […]
Proximity identification and real-time targeted marketing are the future of advertising, but how far away is this? "Minority Report is absolutely doable," says Paul Price, CEO of Creative Realities, a New York-based marketing technologies consultancy. The key to this kind of advertising is biometric identification, says Price. […]
According to the company the aim is to lower prices and improve access to mobile internet services. Google's SIM Cards will start to appear soon. Google has, in recent years, entered the business of selling wireless services to private clients. […]
For the last several months, cybersecurity experts have been warning Verizon Wireless that it was putting the privacy of its customers at risk. The computer codes the company uses to tag and follow its mobile subscribers around the web, they said, could make those consumers vulnerable to covert tracking and profiling. It looks as if there was reason to worry. […]
SAN LEANDRO, Calif., Jan. 23, 2015 /PRNewswire/ -- A shopping experience focused on the customer's mobile lifestyle is now a reality in San Leandro. AT&T's new Store of the Future at 1580 E. […]
Chicago Projection Mapping uses CPM Labs to stay on the cutting edge for 3D, 4D and hologram projection installations, activations and displays. […]
Successful field test and infusion of Series B Financing propel phased rollout of in-aisle touchscreen couponing concept. […]
After the iconic Old Street EC1 launched in October, JCDecaux has kick-started 2015 with the launch of a new digital Outdoor tower set in the cultural heart of London, South Bank SE1. […]
Demystifying the hottest buzzword. One of the most used, yet least understood phrases in digital signage is programmatic buying. Today, digital media is so fragmented, it takes a huge team of people just to keep track. […]
FEPE International, a worldwide association of outdoor advertising companies and member AIG, IAA and EASA, prepares its 56th annual congress, scheduled to take place this year in Budapest, on June 10th-12th. […]
What are the main challenges in programmatic trading marketing currently and why? From the seller’s point of view, the biggest challenge is resources. Despite the wringing of hands about automation in digital advertising, people are as important as ever – especially those that are digitally savvy. […]
