Editors’ Picks

Gov’t to pay JC Decaux Macau MOP2.88m for LED lightbox advertising (macaubusinessdaily)

The Macau Government is to pay outdoor advertising company JC Decaux (Macau) Ltd. a total of MOP2.88 million (US$360,733) this year and next for the leasing of the city’s bus shelters and posting of government advertising on the LED backlit lightboxes of the shelters, a dispatch published in the Official Gazette said. […]

macaubusinessdaily.com
Mon, Jul 20, 2015 at 4:44 AM

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WSJ: U.S. TV Ad Spending Fell in Second Quarter; Out-of-Home Up by Double Digits

Overall advertising spend in the U.S. increased 2% for the quarter as digital media and out-of-home ads both posted double-digit growth rates. Ad spending was flat for the month of June. […]

blogs.wsj.com
Mon, Jul 20, 2015 at 12:10 AM

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Multi-lane gateway to Sydney CBD lit up by APN Outdoor’s digital billboards (apnoutdoor)

APN Outdoor is digitizing inbound and outbound sites on Sydney’s busy Warringah Freeway at Cammeray, with the two new sites available to advertisers from lunar period 12, starting November 2nd. Warringah Freeway is one of Sydney’s key thoroughfares, gateway to the Sydney Harbour Bridge and Tunnel, and a major traffic route providing access to and from the CBD. […]

apnoutdoor.com.au
Sun, Jul 19, 2015 at 1:19 AM

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OAAA: The 2015 Media Plan Awards are open for submission

The OOH Media Plan Awards program honors efficient and effective out of home media plans that maximize the synergies between media and creative strategies within an available budget. The awards program runs on a mid-year cycle, so eligible campaigns must have been posted between July 1, 2014 and June 30, 2015. All entries must be submitted online through the OAAA website. […]

oaaa.org
Sat, Jul 18, 2015 at 4:33 PM

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SodaStream Bubbles Up Digital, Out-Of-Home Activations

The brand is investing $2.75 million in an outdoor media campaign called “City Blitz,” including branded buses, billboards and sampling events. It will be supported by display, video and rich media placements, which will run through mid-August. SodaStream faced some challenges with tentpole TV events in the past – most notably in placing ads during the Super Bowl. […]

adexchanger.com
Sat, Jul 18, 2015 at 12:41 AM

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10 key stats accelerating digital signage adoption (DSToday)

Digital Signage is becoming a reputable marketing resource as technology advances continue to improve capabilities. Despite businesses in the past being hesitant to incorporate signage into their marketing strategy, forward-thinking corporates are now seizing the opportunity to attract attention, leverage up-sells and influence purchase decisions. […]

digitalsignagetoday.com
Sat, Jul 18, 2015 at 12:32 AM

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Ask the Board: Learning From Digital Signage (DSConnection)

What was the most unexpected thing learned in your most recent digital signage project? […]

digitalsignageconnection.com
Fri, Jul 17, 2015 at 3:04 PM

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Australian Road and Maritime Services Installs Traffic Signs with Electronic Ink (DSConnection)

To see road traffic information on the go, drivers in Sydney can now rely on unique electronic paper signs optimized for road traffic. […]

digitalsignageconnection.com
Fri, Jul 17, 2015 at 11:06 AM

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16:9: Financially-Troubled CRI Files For IPO

Creative Realities, Inc. has filed an S-1 IPO registration with the US Securities and Exchange Commission. Filed last Thursday, the S-1 says: This prospectus relates to the resale of 32,128,832 shares of common stock of Creative Realities, Inc. […]

sixteen-nine.net
Fri, Jul 17, 2015 at 10:35 AM

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Mark Flys of FEPE: the next big challenges for out of home are global reach and delivery (moreaboutadvertising)

For those of us who have worked in out of home advertising since before the digital revolution, the current excitement around the medium – largely but not exclusively sparked by digital – is welcome and, let’s be honest, just a touch surprising. […]

moreaboutadvertising.com
Fri, Jul 17, 2015 at 1:32 AM

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16:9: What Eddystone, Google’s Take On Beacons, Means For Digital Signage And Digital OOH

  I am traveling, so little to no time to read or write – or dig into new tech that has just emerged. So when people started emailing me saying, “Hey, did you see the Eddystone thing?” all I could respond was “Yeah, kinda sorta. […]

sixteen-nine.net
Fri, Jul 17, 2015 at 1:31 AM

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Ireland: Cola battle fizzes as Coke and Pepsi step up ads (irishtimes)

Coca-Cola and Pepsi have both increased their investment in out-of-home advertising in Ireland by about 60 per cent, according to the latest review of the market by specialists PML Group. […]

irishtimes.com
Fri, Jul 17, 2015 at 1:22 AM

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Creative executives interviewed about outdoor advertising at Cannes (campaignlive)

Campaign caught up with creatives at the Cannes Lions to discuss the opportunities in digital out-of-home, how things have evolved and what's next for the medium. The media owner view. Tim Bleakley, chief executive, Ocean. […]

campaignlive.co.uk
Thu, Jul 16, 2015 at 5:45 PM

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DoohAdwords- The 2016 Dooh & The Google Story (source – Linkedin)

By Avihai Michaeli. Does Google plan to transform the Digital Out Of Home (Dooh) screens to its next Adwords platform? Are we witnessing the return of the Digital Signage "golden era" ? […]

linkedin.com
Thu, Jul 16, 2015 at 5:44 PM

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Should The City Adopt This Chicagoan’s Superior CTA Signs? (cbslocal)

Have you noticed more digital signs popping up at Chicago Transit Authority train stops the last few years? They’re great for predicting the arrival of trains, but one Chicagoans thinks they could be even better. In a post on Medium, designer Ian Hall lays out the multiple design improvements the CTA could be taking advantage of with their digital signs. […]

chicago.cbslocal.com
Thu, Jul 16, 2015 at 5:16 PM

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