Up at 4 AM doing homework, as that’s kinda how things are going this week in Orlando, where InfoComm is on. Full days and zippo time to do more than tweet and answer emails. The show looks very busy, but it is so large in scope it’s a bit hard to really tell. […]
JCDecaux SA has completed the acquisition of Continental Outdoor Media, the leader in outdoor advertising in Africa, in partnership with a community owned investment company, Royal Bafokeng Holdings (RBH), with a shareholding split of 70/30. […]
The 5th international conference „Digital Signage – no alternative!“ was held on the 29th of May, 2015 in Radisson Slavaynskay Hotel, Moscow. The conference was organized by DigiSky company and supported by the leading European association OVAB Europe. […]
I believe advertising has missed the greatest gift we’ve ever been given: the smartphone. For years it’s been my belief that, as the time we spend on-screen increases every day, the ads we see on mobiles don’t perform as well as expected. Consequently, ads become larger, more interruptive, harder to close -- and more likely to kill my data with video. […]
SHANGHAI—Chinese outdoor-display-advertising firm Focus Media Holding’s plan to float shares inside China has hit a snag after the shell company used for its backdoor listing said it is being probed by regulators. […]
A bill passed by Philadelphia City Council on Thursday aims to improve regulation of city billboards, including a requirement that for every digital billboard built, two static signs must be torn down. Sponsored by Councilman Bobby Henon, the bill was initially passed April 16 but was recalled April 30. […]
Adelaide McKelvey, managing director of Rest of Africa at Continental Outdoor Media recently spoke about the how improved technologies have changed the way out of home (OOH) companies do business on the African continent at the 56th FEPE (International out of home adverting association) Congress, titled ‘Your Audience is Waiting’. […]
The Outdoor Media Association (OMA) has announced that the 25th Outdoor Advertising Awards will take place on Thursday, 8 October in The Shelbourne Hotel, Dublin. The 25th Outdoor Advertising Awards will recognise and reward the best outdoor advertising campaigns displayed in Ireland and Northern Ireland over the past two years. […]
Telefonica and Spanish digital signage company playthe.net have signed a deal to accelerate the digitalisation of over 20,000 hotels, restaurants and bars all over Spain. […]
Samsung Electronics America, Inc. is showing additions to its 2015 SMART Signage portfolio at InfoComm 2015– from 10-inch touch displays to LED outdoor signage and video walls. Since first showing its new direct-view LED at trade events early in 2015, Samsung continues to intrigue the market, and the company is now planning to offer a variety of pixel pitch formats for very high resolution LED. […]
To highlight route and product offerings on the east coast, Pearl Media partnered with Mullen Lowe U.S. on behalf of its client, JetBlue Airways, to deliver a trio of differentiated and unexpected brand experiences. Each was infused with JetBlue’s brand mission to inspire humanity at every touch point. […]
In a UK media first, Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots. […]
Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (NYSE: CCO), and a subsidiary of iHeartMedia Inc., and Denver International Airport (DEN) today announced the launch of CCA’s in-airport TV network, ClearVision, throughout DEN’s three concourses at airline gateholds. […]
Among the traditional media, out of home media posted an 8% increase. Total advertising was up 2% in May with digital providing most of the lift by growing at a 24% clip. Video sites showed a 29% gain, social media jumped 56% and internet radio was up 44% Digital now controls a 30% share of media spending, up five percentage points from a year ago. […]
A better market understanding of the benefits of digital signage solutions has seen Australia’s digital signage market evolve from just replacing a poster with a screen five years ago, to now incorporating a wide range of features including interactivity. […]
