SodaStream Bubbles Up Digital, Out-Of-Home Activations

The brand is investing $2.75 million in an outdoor media campaign called “City Blitz,” including branded buses, billboards and sampling events. It will be supported by display, video and rich media placements, which will run through mid-August. SodaStream faced some challenges with tentpole TV events in the past – most notably in placing ads during the Super Bowl. […]