Editors’ Picks

Ad Age: U.S. Ad Spending Rose Just 0.7% Last Year, Despite Olympics, World Cup and Elections (OOH flat)

The 2014 increase could have been bigger, given some significant boosts last year that won't recur this year. "Advertising growth in 2014 was primarily stimulated by the triple play of Winter Olympics, World Cup and midterm elections," said Jon Swallen, chief research officer at Kantar Media North America. […]

adage.com
Fri, Mar 20, 2015 at 12:37 AM

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Big Screens and Big Sports Crash SXSW Interactive (avnetwork)

By David Keene. The “show floor” is usually the focus of industry trade shows/conferences, with the conference track serving the concerns of the exhibitors and attendees that spend most of the their time in the booths and aisles of the show floor. Trade show 101. […]

Thu, Mar 19, 2015 at 11:54 PM

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Bright lights, not-so-big city: Philly’s digital billboard plan dialed down (philly)

The number of towering digital billboards that could soon light up Center City is down from three to two. City Councilman Kenyatta Johnson pulled his support from the bill which would have put one of the "urban experiential displays" in his district, on the garage of the Bellevue Hotel on Broad and Locust Streets. […]

philly.com
Thu, Mar 19, 2015 at 11:53 PM

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DOOH Network Operator AllOver Media to be Acquired by Audax Private Equity

BOSTON--(Business Wire)--Audax Group announced that it has partnered with management to acquire AllOver Media (“AOM”) from independent owners. Headquartered in Minneapolis, Minnesota AOM operates the largest alternative out-of-home (“AOOH”) advertising platform in the U.S. with a diverse set of advertising mediums at high-traffic indoor and outdoor locations. […]

Thu, Mar 19, 2015 at 11:42 PM

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The Digital Frontier– Chasing the Shopper In the Wild at SXSW Interactive (avnetwork)

By David Keene. It’s a conundrum unique to retail: thinking surrounding “new media” for retail (that is in-store digital marketing) has morphed and evolved at a pace that confuses even the most seasoned brand, agency, and technology platform pros. Evolution is a good thing, right? […]

Thu, Mar 19, 2015 at 11:00 AM

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Bowen: Put a fair count on any billboard swap (tampabaytimes)

Clear Channel Outdoors has a little less than a quarter of the market — 115 billboard structures around the county. Outfront Media, formerly known as CBS Outdoor, is one of eight companies with billboards in Pasco and the largest provider. This isn't a new idea. […]

tampabay.com
Thu, Mar 19, 2015 at 10:34 AM

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Google, the Cloud, and Shifting Platforms at Digital Signage Expo (avnetwork)

By David Keene. At last year’s Digital Signage Expo, Intel and Google raised some industry eyebrows as they used the wintry DSE 2014 show in Vegas to try to place their stamp on the industry. […]

Thu, Mar 19, 2015 at 10:03 AM

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DSF Meet & Greet Mixer Set For Mar. 25 In Dallas

The Digital Signage Federation is running a Meet and Greet Mixer for members and prospective members next week in Dallas. The event is March 25th at 6:30 PM at Del Frisco’s Grille, 3232 McKinney Ave. It runs until 8:30. […]

sixteen-nine.net
Thu, Mar 19, 2015 at 9:29 AM

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Ask the Board: How to Price Your DOOH Network’s Ad Space (DSConnection)

The ability to create revenue streams through digital signage is currently fragmented with no standard pricing, what successful models have you seen in the marketplace? […]

digitalsignageconnection.com
Wed, Mar 18, 2015 at 7:58 PM

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16:9: My Thoughts On Last Week’s DOOH Strategy Summit

GUEST POST: DAVID WEINFELD This week marks my return to the east coast from the Digital Signage Expo in Las Vegas. Before jumping into my thoughts on the entire show, I wanted to offer my thoughts and feedback on the DOOH Strategy Summit. The pre-show event offered unique insights from media professionals and network owners. […]

sixteen-nine.net
Wed, Mar 18, 2015 at 7:57 PM

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Lamar Advertising acquires Younger Agency airport business (renogazettejournal)

The Younger Agency, a company in the airport advertising business, has been acquired by Lamar Advertising Co., an owner and operator of outdoor advertising and logo sign displays. […]

rgj.com
Wed, Mar 18, 2015 at 7:55 PM

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Case study: digital signage at The Sahara Hotel and Casino

The Sahara Hotel and Casino is legendary for a reason. That bawdy stalwart at the north end of the Las Vegas Strip had as epic a run as any resort with the good fortune to see the reign of the Rat Pack. But if there’s one thing that Sammy, Frank, and Dean cherished more than a tender ballad, it was a solid second act. […]

Wed, Mar 18, 2015 at 7:30 PM

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DOOH Networks: Modernized Digital Signage at Montréal–Pierre Elliott Trudeau International Airport (case study)

With the expansion of the international terminal and the addition of new restaurants, shops, and a duty-free area, the airport was looking to further enhance the space with visual elements that were both eye catching and informational. As a new section of the airport, it was imperative for the Montréal–Trudeau to provide wayfinding signage to travelers. […]

Wed, Mar 18, 2015 at 6:57 PM

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Kinetic releases first edition of US Digital OOH Handbook (free pdf download) Source – Kinetic

NEW YORK -- Kinetic, the world's largest out of home media specialist, has just launched the first edition of the US Digital OOH Handbook, an in-depth guide to digital out of home opportunities in the US. […]

Editorial
Wed, Mar 18, 2015 at 6:45 PM

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Vengo Joins Digital Place Based Advertising Association

NEW YORK, – The Digital Place Based Advertising Association (DPAA) announced today that Vengo has signed on as the latest company to join the association. Vengo's flagship product is a new-age, vending machine that engages consumers at the point-of-purchase with interactive content and video advertising messages for brands available for purchase in the machine. […]

Wed, Mar 18, 2015 at 4:43 PM

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