Editors’ Picks

DOOH Networks: Modernized Digital Signage at Montréal–Pierre Elliott Trudeau International Airport (case study)

With the expansion of the international terminal and the addition of new restaurants, shops, and a duty-free area, the airport was looking to further enhance the space with visual elements that were both eye catching and informational. As a new section of the airport, it was imperative for the Montréal–Trudeau to provide wayfinding signage to travelers. […]

Wed, Mar 18, 2015 at 6:57 PM

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Kinetic releases first edition of US Digital OOH Handbook (free pdf download) Source – Kinetic

NEW YORK -- Kinetic, the world's largest out of home media specialist, has just launched the first edition of the US Digital OOH Handbook, an in-depth guide to digital out of home opportunities in the US. […]

Editorial
Wed, Mar 18, 2015 at 6:45 PM

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Vengo Joins Digital Place Based Advertising Association

NEW YORK, – The Digital Place Based Advertising Association (DPAA) announced today that Vengo has signed on as the latest company to join the association. Vengo's flagship product is a new-age, vending machine that engages consumers at the point-of-purchase with interactive content and video advertising messages for brands available for purchase in the machine. […]

Wed, Mar 18, 2015 at 4:43 PM

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Raspberry Pi 2 Gets Free Windows 10 Licensing – What That Means In Digital Signage

Microsoft has confirmed its new Windows 10 operating system will be made available free to developers working on the low-cost Raspberry Pi micro PC board. The Pi 2 is among a series of small footprint Internet of Things, or IoT, devices that will be offered a version of the new OS. […]

sixteen-nine.net
Wed, Mar 18, 2015 at 4:00 PM

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Next Generation Makeup Simulation Mirror (DSConnection)

The new technology instantly scans a user's face, recommends personalized looks and previews the look on the user's live video. […]

digitalsignageconnection.com
Wed, Mar 18, 2015 at 10:18 AM

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Sugarman to Lead New Outdoor Media Division at Ad Agency Pearl Media

Agency restructures into two distinct divisions, promotes Jesse Sugarman to senior vice president, business development for Outdoor Media. […]

digitalsignageconnection.com
Wed, Mar 18, 2015 at 9:09 AM

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NYTimes: Biggest Advertisers Are Sending Their Dollars to Digital

A good portion of those dollars are going into fast-growing digital segments like video and mobile... “Large advertisers in particular are the ones that are most aggressively moving budgets into digital, and the cost efficiencies of digital advertising enable many marketers to buy more for less,” said Jon Swallen, the chief research officer at Kantar Media North America. […]

nytimes.com
Wed, Mar 18, 2015 at 12:18 AM

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APN Outdoor’s stellar start to another Elite year in digital advertising

SYDNEY: APN Outdoor continues to cement its position as the unrivaled leader in large format digital Outdoor with the announcement today of two new Digital Billboards launching in Sydney. […]

apnoutdoor.com.au
Tue, Mar 17, 2015 at 7:03 PM

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WSJ: National CineMedia and Screenvision Call Off Merger Plans

Cinema advertising companies National CineMedia and Screenvision have called off their planned $375 million merger, citing mounting legal costs and distractions related to the Department of Justice’s lawsuit to block the deal. […]

blogs.wsj.com
Tue, Mar 17, 2015 at 6:45 PM

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Huff Post: The Rise of the Connected Consumer and What it Means for the Retail Industry

Today, with the rise of the mobile connected consumer, the growing penetration of new technologies and a purchasing process reinvented through social collaboration, retailers face a more challenging, complex environment affected by a complete disruption of the traditional retail business model as we know it. […]

huffingtonpost.com
Tue, Mar 17, 2015 at 6:42 PM

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DSToday reviews Day Two of Digital Signage Expo 2015

The second day of Digital Signage Expo is always a bit of a madhouse. In the midst of trying to see and talk to everyone you can (and you always miss at least half the ones you want to hit), there's also trying to take the show in as a whole, catch everyone before they leave and maybe have a few substantive conversations in between everything else. […]

digitalsignagetoday.com
Tue, Mar 17, 2015 at 6:42 PM

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Digital Signs Without Fresh Content Become Expensive Wallpaper (DSConnection)

Smart marketers understand that they must plan to have the right messages in the right place at the right time in order to get the audience’s attention. […]

digitalsignageconnection.com
Tue, Mar 17, 2015 at 6:41 PM

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Astral Out of Home Launches Annual Carte Blanche Competition 2015

MONTREAL, /CNW/ - Astral Out of Home, a division of Bell Media, announced today the launch of the sixth annual Carte Blanche – a creative competition for Canadian advertising agencies with a trip to Cannes and a free out-of-home campaign up for grabs. […]

Tue, Mar 17, 2015 at 6:41 PM

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Trending at SXSW: Mind Cloning, Off-the-Grid Messaging (toptechnews)

As a plane with a Grumpy Cat flag flew overhead, courtesy of Friskies, the Technorati flooded into panel discussions and happy hour spots at the annual tech festival South by Southwest in Austin, Texas, on Sunday. Top tech influencers pondered immortality and mind cloning. […]

toptechnews.com
Tue, Mar 17, 2015 at 6:38 PM

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SXSW diary: Day one and two highlights (marketingmag)

Andrew Davenport, The White Agency managing director, lets us in on his week’s activities at South By Southwest 2015 in Austin, Texas. Day One: Businesses rarely eat themselves So here we are again and we are good to go on our divide and conquer mission to see even more content than previous years. […]

marketingmag.com.au
Tue, Mar 17, 2015 at 6:35 PM

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