Thursday, March 28, 2024

Editors’ Picks

Monday, March 2, 2015 Mon, Mar 2, 2015

Australia: Adshel to deploy beacon technology across outdoor advertising panels nationally (cmo)

Outdoor advertising company hopes the technology will allow advertisers to send more geotargeted and contextually relevant messaging to consumers. Adshel is rolling out more than 3000 beacons across its national out-of-home advertising network in a bid to bring stronger customer targeting and data capabilities to the outdoor advertising space. […]

cmo.com.au
Mon, Mar 2, 2015 at 12:04 AM

Friday, February 27, 2015 Fri, Feb 27, 2015

JCDecaux Airports: Perfectly Poised to Engage with International Tourists

The world is on the move with 1,138 million international tourists in 2014, according to the World Tourism Organisation. This is a 5% increase across all regions, with the Americas enjoying the highest level of growth. Europe on the other hand, wins the top spot in terms of the number of international arrivals, visited by over half of the world’s tourists (588 million). […]

jcdecaux-oneworld.com
Fri, Feb 27, 2015 at 10:41 AM

invidis: Volatile business sentiment of the digital signage market in Italy continues in 2015

Since November, the Digital Signage Business Climate Index (DBCI) in Italy fell by 8,63 points to reach 23,69 base points. The current business situation for the Digital Signage industry in Italy is rated as satisfactory or good by most market participants. However, after positive expectations in November the outlook for 2015 has become much more conservative in February. […]

invidis.de
Fri, Feb 27, 2015 at 12:08 AM

Thursday, February 26, 2015 Thu, Feb 26, 2015

Media Post: Six Signs We’re In The Postdigital Age Of Advertising

The “postdigital age” will herald a time when the concept and word "digital" will move into the background, where agencies and titles remove that moniker, where conversations switch from the pipes to the content. We no longer talk about computerization or electrification — it’s just how the world is. When a technology is really here, it blends into the background. […]

mediapost.com
Thu, Feb 26, 2015 at 6:43 PM

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