NEW YORK — Kinetic, the world’s largest out of home media specialist, has just launched the first edition of the US Digital OOH Handbook, an in-depth guide to digital out of home opportunities in the US. The handbook provides an overview of the formats available in every environment across the US digital out of home market and serves as a companion piece to Moving World USA, the company’s report on cultural trends and consumer behaviors published in February.
Source – Kinetic
According to PQ Media, US digital OOH media spending in 2014 was estimated at $2.9 billion and projected to grow over 3% in 2015. The digital out of home market is vast, and understanding the possibilities the medium provides can be a challenge. Conceived as a reference guide for the entire industry, the 2015 Digital OOH Handbook eliminates the mystique around planning and buying digital out of home media by identifying precise opportunities throughout the OOH landscape.
The handbook provides insight on every category from iconic landmarks to national networks and niche targeting. Information provided for each format includes technical specifications and a detailed description to aid with determining how this medium can be best utilized for effective brand communication.
“As the world of media becomes progressively digital and mobile it’s vital to understand the power, scale and opportunities available through digital out of home,” said David Krupp, CEO, Kinetic Americas. “Kinetic’s Digital OOH Handbook serves as a resource for our existing and future clients when they consider new approaches to reach audiences; approaches grounded in real reach and actual views based upon consumer behavior.”
The 2015 Digital OOH Handbook is available for download by clicking here.