Editors’ Picks

Digital Signage Content: Tidy Slot-Topper At Stratosphere (16:9)

I had never been in the Stratosphere, but we wandered up there from our hotel one night during DSE week to have a look in the new SLS casino (it’s different, but nice) and then we crossed the street and had a peek in the old casino with the giant tower. The Stratosphere looks pretty much as expected, and we didn’t spend a lot of time. […]

sixteen-nine.net
Tue, Mar 17, 2015 at 11:02 AM

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16:9 do LA LA LAND in LA LA Land (DOOH networks)

Me and the boss took a side trip to Los Angeles several days ahead of DSE, for a few reasons: Get the f#ck out of the cold and snow; Take some meetings; Let her see LA for the 1st time. We did some obligatory sightseeing, including the freak show sidewalk scene in Hollywood, where we ducked into a tourist shop for some water and I noticed there were LED screens EVERYWHERE. […]

sixteen-nine.net
Tue, Mar 17, 2015 at 10:23 AM

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16:9 List: Digital Signage Software Options For Chromebox & Google

When I eventually found my way over to the Google booth last week at DSE, I expected to see a Rise Vision pop-up stand and a bunch of hardware devices. I did not expect to see eight different software companies there showing how their web players sit on top of Chromeboxes to drive digital signs. […]

sixteen-nine.net
Tue, Mar 17, 2015 at 8:48 AM

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Warc: Neuro triggers key to effective outdoor advertising

SYDNEY: An outdoor campaign can be significantly boosted by linking the creative displayed to the trigger moments of a TV commercial or video pre-roll a new study has said. Out-of-home business Ooh!Media commissioned a two-year study that encompassed more than 60 TV commercials and the use of neuroscience to establish the most powerful moments in these ads. […]

warc.com
Tue, Mar 17, 2015 at 12:33 AM

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Top 5 Augmented Reality Outdoor Campaigns (creamglobal)

Augmented reality isn’t necessarily a new concept in outdoor advertising. Back in 2011, Lynx used the technology for their Fallen Angels campaign in London, Victoria Station, where virtual angels fell to earth via the station’s big screen. […]

blog.creamglobal.com
Tue, Mar 17, 2015 at 12:32 AM

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Huff Post: Analysis of content legibility on various types of screens

Thanks to mobile devices, computers, signage everywhere, advertising in countless forms, in-car displays, wearables, consumer appliances and now the fast-expanding Internet of Things, we've got many screens demanding our attention. There's no question that screens are becoming more pervasive, connecting you -- at a glance -- to the things you care about. […]

huffingtonpost.com
Mon, Mar 16, 2015 at 7:38 PM

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South by Southwest Interactive festival round-up (capitalnewyork)

AUSTIN, Tex.— Reporting from the 2015 South by Southwest Interactive festival, which kicked off Friday and concludes Tuesday. Here's what's been happening. GUARDIAN FINANCIALS: During the Q&A portion of a conversation at the Sheraton moderated by NPR “On the Media Host” Bob Garfield, Guardian U.S. […]

capitalnewyork.com
Mon, Mar 16, 2015 at 7:35 PM

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Malls Turning to Proximity Advertising Solutions To Boost Sales (retailsolutionsonline)

Mall developer Starwood Retail Partners has inked a partnership with mobile app StepsAway to deploy its proximity advertising solution in 10 malls nationwide. The agreement will help Starwood tenant businesses such as national retailers GNC, Things Remembered, Sephora, and Express push offers and information to shoppers on their mobile phones. […]

retailsolutionsonline.com
Mon, Mar 16, 2015 at 7:16 PM

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The Advertising Research Foundation Unveils New Ground Truth Experiments

NEW YORK, NY--(Marketwired) - The Advertising Research Foundation's annual gathering of leaders from across advertising and media -- Re:Think 2015 -- kicked off the first day of the conference with the release of the latest installment of the organization's groundbreaking research on How Advertising Works. […]

marketwired.com
Mon, Mar 16, 2015 at 7:12 PM

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Seeking Alpha: Facebook’s mobile ad sales vulnerable to startup bubble’s bursting

"There is no fear in Silicon Valley right now," proclaims Benchmark VC Bill Gurley, once more raising alarm bells about a perceived bubble in private tech funding and valuations. […]

seekingalpha.com
Mon, Mar 16, 2015 at 7:06 PM

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Facebook is going to make a huge measurement move that will affect every app developer on the planet (businessinsider)

Facebook is set to announce an important new measurement tool for advertisers that could help it take on Google and propel its position even further up the mobile advertising market. […]

businessinsider.com
Mon, Mar 16, 2015 at 7:03 PM

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Instantly™ Partners with Vistar and xAd to Expand Ad Effectiveness Solutions for OOH, Mobile

NEW YORK, /PRNewswire/ -- InstantlyTM, the largest provider of audiences and insights tools for market research firms and Fortune 500 brands, today announced the expansion of its advertising effectiveness solutions through key partnerships with xAd and Vistar Media. […]

prnewswire.com
Mon, Mar 16, 2015 at 7:02 PM

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techcrunch: Berlin Mobile Ad Outfit Glispa Gets $77M From Property/E-Commerce Firm Market Tech

On the heels of France-based MobPartner’s $58 million acquisition by Cheetah Mobile, yet more movement in Europe’s mobile advertising landscape: Glispa, a startup based out of Berlin that focuses on digital marketing and mobile ads, is picking up a $77 million investment from Market Tech Holdings, a UK-based business that focuses on property and e-commerce investments. […]

techcrunch.com
Mon, Mar 16, 2015 at 6:56 PM

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AdWeek: Data-Driven Advertising Still Plays at SXSW

South by Southwest 2015 (more known nowadays for fostering buzzier, futuristic narratives around topics like wearable devices and robots) has offered attendees interested in the nuts-and-bolts of digital ad targeting plenty of information to chew on. […]

adweek.com
Mon, Mar 16, 2015 at 6:46 PM

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AdWeek: What Facebook’s Acquisition of TheFind Means for the Ad Industry

Last week, Facebook acquired — and immediately shut down — personalized commerce search app TheFind. TheFind melded search data to location-based purchase data to better hone product suggestions. […]

adweek.com
Mon, Mar 16, 2015 at 6:43 PM

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