Amsterdam pedestrians were recently treated to live and interactive culinary demonstrations by a chef at La Place. […]
For the first time this year, digital ad spending will exceed spending on newspaper ads. Along with digital, spending on TV and outdoor ads is also increasing. Mobile internet ad spending growth is considerably faster than that of digital as a whole; this year, mobile will grow at 10 times the rate of all digital ads. […]
Last week, ADTEKR hosted our Adtech Stars New York event, attended a number of other industry events and also met with thought leaders in the sector – below are the key takeaways from the week and the common themes identified as forming the next big thing for adtech. […]
Monique Dolbin, Associate Director of the World Advertising Research Centre (WARC) in the America’s has joined the slate of speakers for OMAC’s OOH Conference ACTIVATE which is being held on Oct. 28th in Toronto. Monique will speak on the “Lessons in OOH from the World’s Best Campaigns” and share the trends that WARC’s annual meta-analysis found in OOH through selected campaigns. […]
Jumping, talking, taking selfies and playing games are all part of what oOh! Media chief executive Brendon Cook sees as part of the future of out-of-home advertising. oOh! […]
There’s been lots of chatter about the interplay of digital signage and Bluetooth Low Energy Beacons, so it’s interesting to read that signage networks running on Chromeboxes will soon be able to use the players as the beacons, via Google’s emerging Eddystone protocol. That set-up enables Chromeboxes to shoot URLs to smartphones with Bluetooth enabled. […]
Shopping is an emotional, engaging, visceral experience, and in-store video can help put shoppers into a buying state of mind. […]
Since the implementation of digital menu board systems, the businesses have observed a 10 percent increase in customer numbers. […]
It was just seven months ago that former industry executive Jon Mandel accused media companies of providing rebates, kickbacks and other incentives to agencies, acting against the best interests of both clients and the industry. […]
Taking advantage of all the worries about ad blocking and ad fraud and having so many industry people in the same place, the Outdoor Advertising Association of America, with the help of agency PNYC, ran a pretty brilliant ambush campaign. […]
Taxis, elevators, malls, treadmills, airplane seats and more. Any place that can fit a screen will have a screen, This generation of video will all be IP-based, opening up even more inventory to be linked, targeted and automated through programmatic systems. How addressable is the Out-Of-Home video network already? […]
FROM billboards to bus stops, the outdoor media market has been more reluctant than other areas of the marketing industry to embrace digitisation. The buying and selling of advertising space had been largely a manual process, with a lot of wasted inventory and little standardisation of pricing. […]
With the raging popularity of social media combined with the at-your-fingertips convenience of the ubiquitous mobile phone, consumers are more in control of the path to purchase more so than any other time. […]
Consumers these days are agnostic to the stores they shop in and this siloed data doesn’t have any scale. Compounding this is the data about what is happening in a closed environment (i.e. brick and mortar) which is not used in conjunction with all of a retailers other media. […]
NEW YORK -- The Digital Place Based Advertising Association (DPAA) announced today the sector's revenue growth rate for the first half of 2015 outpaced that of all other major media. […]
