Using Beacons to reveal the path to purchase (Marketing Mag Canada)
Consumers these days are agnostic to the stores they shop in and this siloed data doesn’t have any scale. Compounding this is the data about what is happening in a closed environment (i.e. brick and mortar) which is not used in conjunction with all of a retailers other media. […]
marketingmag.ca
Mon, Oct 5, 2015 at 8:09 PM
Mon, Oct 5, 2015 at 8:09 PM