Activists focused on eliminating racial profiling, police brutality and officer-involved killings have chanted, tweeted and held signs saying #BlackLivesMatter for more than a year as the nation debates criminal justice reforms and people of color. […]
Posterscope has developed a unique Out of Home (OOH) advertising campaign for Jameson Irish Whiskey that launched in time for the Rugby World Cup. The campaign is the first of its kind in the UK and will enable Jameson to branch out from focusing simply on physical proximity to bars to ensuring advertising is in the most relevant locations, right across consumers’ lives. […]
Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world’s third-largest medium after television and desktop, according to recent projections from ZenithOptimedia. Global expenditure on mobile advertising is estimated at $29.8 billion for 2014, accounting for 22% of Internet expenditure and 6% of total advertising expenditure. […]
More than 450 cities and virtually every major metropolitan area in the United States have already passed such legislation and yet the city of Los Angeles lags behind the rest of the nation. These cities enjoy the benefits that digital signs provide their communities, including significant public revenue, an important public safety tool, job creation and a public service resource. […]
NY-based software and services firm ComQi has pushed out a white paper that gives a different look at what corporate communications digital signage is all about. It covers off the traditional stuff – like staff messaging and directories – but also gets into some far less travelled turf like policy compliance and KPI dashboards. […]
The digital signage displays has become an essential resource for members and keep them informed about club matters and updates. […]
GUEST POST: Henrik Andersson, Instorescreen Thousands of convenience store owners and operators will be in Las Vegas next week for the annual NACS trade show, an event built heavily around helping these businesses find new ways to maintain and build their bottom lines. […]
Last Thursday during Advertising Week in New York City, I moderated a workshop titled “Where Video Meets Spectacular Smart Screens” that was sponsored by our company, Branded Cities. We were joined by esteemed industry colleagues, Ms. Jonna Birgans, EVP of Media Strategy and Business Development at Clear TV Media and Mr. […]
There are dozens of digital signage software companies with content management systems built around or adapted to work with low-cost ARM-based media devices, and run on Google’s Linux-derived Android operating system. What started as a trickle of activity four years turned into a big wave within a couple of years. […]
Brazil has had a tough year and the exchange rate reflects this. Heading over to exhibit at Brasil Signage Expo, my team didn’t know what to expect but braced for the worst. To our surprise, the show was bustling with activity. […]
Out of home ad firm Adshel has admitted it still has work to do to convince sceptical media buyers of the benefits of outdoor digital ads as it launched its national network of 270 digital screens. Sales and marketing director David Roddick told Mumbrella the approach from buyers remained mixed with some embracing the concept while others were doubtful of the benefits. […]
People expect to have real-time information available where and when they need it on a variety of devices. This evolution has been fueled by the Internet and the devices that are connecting to it. Various market research studies estimate that by 2020 more than 26 billion devices (machines, sensors, etc.) will be connected to the cloud. […]
Prince Street in Edinburgh has been transformed by new state of the art digital bus shelter screens, synchronised by line of sight. JCDecaux visited the city to talk to people local to Edinburgh about what they love about the city and what they think of the new bus shelters. Vital to the thriving heart of Edinburgh, Princes Street attracts shoppers, tourists, commuters and residents. […]
The new nationwide network of premium Out-of-Home locations – The Gateways is made up of the best landscape digital propositions situated along key arterial routes in major UK cities such as London, Manchester, Edinburgh, Sheffield, Leeds and Bristol. […]
Creative Techniques Category Winners: 3rd Place - Eurostar. “Fly with Eurostar” by Liveposter. Targeted at passengers on their way to London Heathrow, this campaign is the first to target travellers by mindset as they struggle through the inevitable jams, roadworks and other stressful road and weather conditions to reach the check in gate. […]
