Adshel admits there is work to do to convince sceptical media buyers over outdoor digital ads (Mumbrella)

Out of home ad firm Adshel has admitted it still has work to do to convince sceptical media buyers of the benefits of outdoor digital ads as it launched its national network of 270 digital screens. Sales and marketing director David Roddick told Mumbrella the approach from buyers remained mixed with some embracing the concept while others were doubtful of the benefits. […]