GUEST POST: TARA PARACHUK, ARMODILO If you are a retailer looking to engage your customers with digital technology, NRF was the place to be! Retail’s Big Show 2016 showcased a variety of ways retailers can learn more about their customers from their current emotional state to every possible type of analytics you can imagine. […]
Out-of-home advertising has increased revenue more than 20 quarters in a row. According to the Outdoor Advertising Association of America (OAAA), out-of-home (OOH) ad revenue was up just over 4 percent in the third quarter for 2015, hauling in an impressive $1.71 billion. This is contrasted by Kantar Media's report that says total spending on advertising was down 4 percent for the same quarter. […]
The Australian Out-of-Home (OOH) industry has today announced its sixth year of consecutive revenue growth, posting a 17 per cent* overall increase on net revenue year-on-year, taking the industry’s net revenue to an all-time high of $677.8 million, up from $579.3 million in 2014. […]
It sounds geeky, but this could be important for the movie theater ad sales business: The No. 1 seller, National CineMedia, plans to challenge rivals including TV in the $75 billion a year Spot market in a new deal with ad software company Strata. […]
Any growth in advertising from one year to the next is always a good thing, even if it’s up just a couple of percentage points. Slow growth has become the norm in recent years as more ad dollars shift to cheaper media, notably digital. So by those standards 2015 looks to have been one boffo year for American advertising. […]
Retailers have been urged to create a standard symbol, similar to the one used to denote the use of CCTV, to inform customers that their location within shopping areas is being tracked through their mobile device. […]
Imagine a world where you could provide real-time info on roadway traffic counts to your advertisers instead of having to provide static outdated estimates. Imagine a world where you could provide a retailer info on whether a billboard ad has increased traffic counts in their parking lots. Kirkland, WA-based INRIX is making this happen. […]
The digital doubled-sided structure is situated on Autoroute 30, the newest bypass route around the city of Montreal to the southwest region. […]
The visual impact is really spectacular from the client standpoint, and each department is covered with a specific display that brings specific content. […]
Orlando-based Monster Media has reached a settlement in the patent infringement action it filed in New York courts last summer against Portland,OR-based TigerLogic Corp, over the use of methods that put real time social media posts on digital signs. The terms of the settlement are, as you might expect, confidential. […]
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SALT LAKE CITY — Utah's lieutenant governor may have learned a lesson from a U.S. president who's been dead for nearly two centuries: Billboards can make you famous. Dozens of billboards proclaiming William Harrison as the ninth president of the United States have been on display in Utah in recent weeks. […]
“Programmatic” has become quite the buzzword in online digital marketing over the past seven years. Like many such overused terms it can have multiple meanings and a variety of interpretations based on where you sit in the marketing value chain. Two core concepts that apply to the buying and selling of media -- automation and data -- can be game changers for buyers and sellers. […]
To mark the start of Integrated Systems Europe 2016, a Panel Discussion and Opening Reception will take place on the evening before the show on Monday 8 February. Both events – beginning at 18:00 and 19:30 respectively –will take place in the Amsterdam RAI Forum. […]
Digital has permanently changed consumer behavior and disrupted retail. Consumers no longer shop at specific times and places; they now have ubiq - uitous access to shopping experiences. We no longer “go” shopping; we simply always “are” shopping. […]
