Outdoor Advertising Trends for 2016 (Inspiria Media)
Out-of-home advertising has increased revenue more than 20 quarters in a row. According to the Outdoor Advertising Association of America (OAAA), out-of-home (OOH) ad revenue was up just over 4 percent in the third quarter for 2015, hauling in an impressive $1.71 billion. This is contrasted by Kantar Media's report that says total spending on advertising was down 4 percent for the same quarter. […]
Wed, Jan 27, 2016 at 12:01 AM