Any growth in advertising from one year to the next is always a good thing, even if it’s up just a couple of percentage points. Slow growth has become the norm in recent years as more ad dollars shift to cheaper media, notably digital. So by those standards 2015 looks to have been one boffo year for American advertising. […]
Retailers have been urged to create a standard symbol, similar to the one used to denote the use of CCTV, to inform customers that their location within shopping areas is being tracked through their mobile device. […]
Imagine a world where you could provide real-time info on roadway traffic counts to your advertisers instead of having to provide static outdated estimates. Imagine a world where you could provide a retailer info on whether a billboard ad has increased traffic counts in their parking lots. Kirkland, WA-based INRIX is making this happen. […]
The digital doubled-sided structure is situated on Autoroute 30, the newest bypass route around the city of Montreal to the southwest region. […]
The visual impact is really spectacular from the client standpoint, and each department is covered with a specific display that brings specific content. […]
Orlando-based Monster Media has reached a settlement in the patent infringement action it filed in New York courts last summer against Portland,OR-based TigerLogic Corp, over the use of methods that put real time social media posts on digital signs. The terms of the settlement are, as you might expect, confidential. […]
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SALT LAKE CITY — Utah's lieutenant governor may have learned a lesson from a U.S. president who's been dead for nearly two centuries: Billboards can make you famous. Dozens of billboards proclaiming William Harrison as the ninth president of the United States have been on display in Utah in recent weeks. […]
“Programmatic” has become quite the buzzword in online digital marketing over the past seven years. Like many such overused terms it can have multiple meanings and a variety of interpretations based on where you sit in the marketing value chain. Two core concepts that apply to the buying and selling of media -- automation and data -- can be game changers for buyers and sellers. […]
To mark the start of Integrated Systems Europe 2016, a Panel Discussion and Opening Reception will take place on the evening before the show on Monday 8 February. Both events – beginning at 18:00 and 19:30 respectively –will take place in the Amsterdam RAI Forum. […]
Digital has permanently changed consumer behavior and disrupted retail. Consumers no longer shop at specific times and places; they now have ubiq - uitous access to shopping experiences. We no longer “go” shopping; we simply always “are” shopping. […]
TAB is happy to announce that the 2016 audience ratings have been released. We are also pleased to announce that starting now the TAB will release updates monthly instead of quarterly. 1. […]
Detroit Mayor Mike Duggan is putting the brakes on a controversial campaign to spend nearly $1 million reminding residents to vote. Four days after The Detroit News reported that the cost of elections billboards is doubling, Duggan on Monday pulled the contract that was to be submitted to the city’s Financial Review Commission. […]
While Google didn’t make any major announcements at its Ubiquity IoT Developer Summit this week, the search engine giant did highlight its intention to further the development of open source IoT applications – where its open version of Bluetooth Low Energy (BLE) beacons took center stage. […]
As both Director of Innovation and Digital Strategy for Lamar Advertising Company, and a father of triplet three year olds, and an additional two year old, I’d say I’m partially an expert in the subject matter of this post. […]
