National CineMedia Hopes To Crack Spot Ad Sales Market In Alliance With Strata (Deadline)
It sounds geeky, but this could be important for the movie theater ad sales business: The No. 1 seller, National CineMedia, plans to challenge rivals including TV in the $75 billion a year Spot market in a new deal with ad software company Strata. […]
deadline.com
Tue, Jan 26, 2016 at 11:40 PM
Tue, Jan 26, 2016 at 11:40 PM