Editors’ Picks

Largest US DOOH Network AdSpace reports 350% ad revenue growth YOY derived from programmatic selling via Vistar Media (Adspace)

Adspace’s monthly audience of 71 million hard to reach, on-the-go consumers, in 300+ of America’s best malls, has been available on Vistar’s platform since 2013. In this short time, the partnership has eclipsed all revenue growth expectations, with Adspace seeing an unprecedented average increase of 350% year-over-year. […]

adspacenetworks.com
Thu, Jun 16, 2016 at 5:41 PM

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Displays: developments in interactive digital signage (Installation International)

There are innovations coming to market in terms of transparent displays and double-sided displays. “This year at CES, Panasonic showcased a transparent TV,” notes Enrique Robledo, European marketing manager for Panasonic Visual System Solutions. “It can be used as a translucent glass cover and then, using the TV’s remote, users can turn on the ‘screen mode’ and the TV becomes visible. […]

Thu, Jun 16, 2016 at 5:40 PM

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Digital signage ‘umbrella’ provides shelter in Times Square (DSToday)

American Standard and DXV by American Standard launched the new digital and interactive OOH ad campaign in Times Square, inviting passersby to share an umbrella. […]

digitalsignagetoday.com
Thu, Jun 16, 2016 at 5:35 PM

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Digital is the third largest medium in India after television and OOH: Zenith (Afaqs)

Out-Of-Home (OOH) is the second largest medium with 22 per cent of urban time spent. Digital is the third largest medium. Digital now accounts for 16 per cent of time spent in urban India, on all media, up from just four per cent in 2010. […]

afaqs.com
Thu, Jun 16, 2016 at 5:34 PM

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How Digital Signage Enhances the Customer Experience at Restaurants (Food and Beverage mag)

Promo feature for EnPlug. According to a study in the Journal of Travel & Tourism Marketing, “the environment proved to be a stronger predictor of brand image than did food quality. Elements of the environment (e.g., furnishings, atmosphere, and employees) are likely to distinguish a specific restaurant from its competitors. […]

fb101.com
Thu, Jun 16, 2016 at 5:31 PM

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Wright and Smith on Billboard Valuation (Billboard Insider)

Billboard valuation issues are still a priority concern with state and local agencies. The transportation re-authorization bill, signed by President Obama on December 5, 2015, increases federal and state funding to widen existing highways. […]

billboardinsider.com
Thu, Jun 16, 2016 at 7:48 AM

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Audio, combined with out of home media, have the strongest impact on consumer purchasing decisions (RBR)

Audio, combined with out of home media, offer the strongest opportunity to impact consumer purchasing behavior. That’s according to the results of a study from Mediavest, Spark and iHeartMedia. Audio, out of home, print, TV, digital video, search, and social media were reviewed on the consumer’s path to purchase. […]

rbr.com
Wed, Jun 15, 2016 at 7:39 PM

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The future of restaurant-based digital signage (DSToday)

Fresh off the 2016 National Restaurant Association show in Chicago, once again I'm energized about what the future holds for digital signage in the restaurant industry. I see two parallel tracks of adoption taking place, fueling significant growth in media player sales, as well as other related categories such as displays, mounts, content authoring and other services. […]

digitalsignagetoday.com
Wed, Jun 15, 2016 at 7:22 PM

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Potential impact of HDR and OLED technology on the display market (Installation International)

Previously, we took an overview of the current state of screen technology and considered where display technology is heading. Here Ian McMurray looks at the opportunities and concerns surrounding HDR as well as the potential of OLED technology. It could be said that, for now at least, discussion of pixels is no longer about quantity, but quality. […]

Wed, Jun 15, 2016 at 7:19 PM

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Screenvision Media joins Digital Place Based Advertising Association (DPAA)

Screenvision Media, a national cinema advertising company, has joined the Digital Place Based Advertising Association (DPAA), building off the company’s upfront momentum and recently announced "Connected Cinema" initiative. The Connected Cinema experience, announced earlier this month by Screenvision Media at its upfront event, provides the ultimate canvas for brand storytelling. […]

dp-aa.org
Wed, Jun 15, 2016 at 7:08 PM

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Geopath Member Feature: Kinetic USA (Geopath OOH)

We had a chat with David Krupp, CEO Kinetic US, who shared his thoughts with us on out of home ingenuity and the future of the industry. Describe your company. Kinetic is the global leader in contextually connecting and activating audiences on the move. […]

blog.tabonline.com
Wed, Jun 15, 2016 at 7:07 PM

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Potential Brexit Consequences for Digital Signage: Opinion (Invidis)

Digital signage projects have been put on hold as retail, banks and especially corporate communication investment-decisions are delayed at least untill after the Brexit referendum. The main digital signage metric – professional display sales – is lagging behind in the UK compared to the other main European markets in the first half of 2016. […]

digitalsignagesummit.org
Wed, Jun 15, 2016 at 1:41 AM

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New Analysis Reveals Audio And Out Of Home Media Offer The Strongest Opportunity To Impact Purchasing (All Access)

MEDIAVEST/SPARK and iHEARTMEDIA have partnered on a joint analysis that measures the correlation of various media and how they influence consumers’ purchase decisions. […]

allaccess.com
Wed, Jun 15, 2016 at 1:40 AM

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Borrell: Outdoor Ads To See Steady Growth Over Next 5 Years (NetNewsCheck)

A new report from Borrell Associates finds the $7.5 billion outdoor advertising medium poised for year-over-year growth over the next five years. Overall, the medium is up 77% since 2009, driven by advertisers' need to connect with a mobile population. […]

Wed, Jun 15, 2016 at 1:37 AM

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COMB and OMAC Launch OOH Certification Program (OMAC)

A new OOH Certification Program launched by COMB and OMAC will provide media planners and buyers with comprehensive knowledge to plan and buy OOH campaigns. The program is comprised of five modules that cover OOH products & networks, audience measurement and planning resources including the COMBNavigator® R/F software and OMAC interactive mapping tool. […]

omaccanada.ca
Wed, Jun 15, 2016 at 1:30 AM

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