Magazines, TV shows and fish tanks have long been used by dentists to entertain and engage their patients as they wait for service. Unfortunately, they’re not doing a very good job. Patients are still dissatisfied. […]
Digital billboards, synchronized messaging across hoardings, real time trading, interactive digital displays, mobile convergence, geo-tagged tracking of impressions and measurement -- digital is rapidly evolving how out-of-home advertising is perceived. […]
For those unfamiliar with the sometimes dreary history of billboard regulation in the city, Clear Channel and CBS Outdoor—now Outfront Media—converted 100 of their conventional billboards to digital before the City Council took heed of citizen complaints and called a halt in 2008 to further conversions. […]
Infocomm has always been a video show, and this year we have seen the next phase. No, I’m not talking about 8K or 12K I’m talking about the displays themselves. This year they’re more durable, they’re concave, they’re transparent and mirrored, they are bigger, and have lost the bezel. […]
Intriguing New Products, From Wireless Intercoms and Live Mixers to 4K Laser Projection and Ultrafine LED Displays. InfoComm 2016, the largest pro AV trade show in North America, wraps up today in Las Vegas. […]
The marked participants have registered growth in the positive and satisfactory assessment of the situation. Now over one third of the market sees the situation outright positive. Also the optimism towards the near future has increased. […]
The more I walked and talked here at InfoComm, the more I was drawing conclusions around what digital signage displays look like in the next five years. First, many or most of the the single displays are going to ship with embedded intelligence on them. Whatever you think of System on Chip displays, pretty much all the major manufacturers are into it, save NEC and Sharp. […]
The American Association of Highway Transportation Officials (AASHTO) is adopting the Mississippi Department of Transportation’s (MDOT) control system for outdoor advertising on billboards, which will allow the software to be used across the country and become the national standard for billboard controls. […]
WASHINGTON—The Internal Revenue Service shut down an apparent gap in a tax law that otherwise could have allowed companies across industries to continue spinning off their property holdings into tax-advantaged real-estate investment trusts. […]
Quividi’s anonymous video analytics (AVA) platform counts and qualifies digital out-of-home audiences in real time via video sensors installed in digital displays. The Paris-based company calls itself “the only Anonymous Video Analytics technology with a 10-year track record across tens of thousands of points. […]
It became evident — after 28 speakers representing 40 countries — that out of home (OOH) advertising faces remarkably similar opportunities and challenges around the world. It is also clear that “tomorrow we will do beautiful things” if the global OOH industry shapes the future by taking five steps: 1. Connect OOH and Mobile. […]
As warned, there are indoor LED displays everywhere at this year’s edition of the big InfoComm systems integrator-pro AV nerdfest in Las Vegas. There are two massive halls for this show, and LED companies are all over the footprint of both of them. There is by no means just an area designated for them. […]
Let's take a look at how digital out-of-home advertisers are finding out exactly how to target their customers. They Collect Cell Phone Data. One method for accurately targeting consumers is by looking at what's on their cell phones. […]
The theme of the Congress was ‘The Road Ahead’ and Keynote speaker Tom Goodwin of Havas Media opened proceedings with an incisive review of the new developments in the digital world that will impact Out of Home. […]
Jean-Claude Decaux, who has died aged 78, was a French entrepreneur who made a fortune from outdoor advertising – on poster sites, bus shelters, kiosks, transport systems and even public lavatories. The brand signature JCDecaux, to be found on the frame of half a billion billboards, is subliminally familiar to consumers the world over. […]
